1. reliable service. To do so, they put

1.  Define the Organisation


Ø Nature of
the business

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in 1832 Fernite have built up a world-class notoriety as a maker of machine
blades. Fernite of Sheffield Limited is machine
knife manufacturers and steel stockholders
selling Spring steel strip and specialising in supplying small quantities of
steel to small and medium-sized businesses. Fernite is involved in the food, printing, packaging, plastics and
recycling industries, supplying world leading brands with high-quality products.
 There are four divisions of the company, Print Blade, Fernite machine
knives, BSS Spring Steel Strip and AF Whiteley Granulator


knives are used in production processes which involve any form of cutting


blades are used in the recycling and plastics industries for size reduction, doctor
blades are used in industrial printing machinery.


steel strip is used in a variety of applications including tool making, spring
forming, cutlery making and medical tools.


Ø Vision/Mission/Objectives


of Sheffield Limited believes in building a great UK manufacturing business.
They aim to be the favourite supplier of their customers but also they believe
in manufacturing great products with friendly and reliable service. To do so, they put a lot of effort into customer support so that the customers get the best
service when it comes to reliability and also problem-solving, responding to
the issues the customers experience. Another thing that the company aims for is
building a great place to work for its employees
so that they can enjoy working in the environment that surrounds them. Also, the company invest in new technology and
it aims to continue doing that and even investing in upgrading the existing
technology. Fernite is proud of what they do because they manufacture only quality products that make
them reflect the other companies in the industry.


Fernie’s vision statement is:


believe in building a great UK manufacturing business, recognised as our
customers’ favourite supplier, manufacturing great quality products with a
friendly, reliable service. Fernite will be a great place to work for great
employees, generating a sustainable profit”


Ø Culture and
Management style


of Sheffield Limited is an exporting company that serves markets all over the
world including, Europe, United States of America, Asia, Australia and many
more. They have a problem-solving culture which means that if a customer has a
problem with a blade, they will do their best to solve it – whether that is a
problem with cutting performance, lead time or durability.


is a passionate company that has belief, energy and enthusiasm to be the best
in everything the company does. The company invests not only in technology but
also in its team. Recently Fernite expanded its team with four new roles which
are ‘Group Operations Manager’, ‘Group Technical Manager’, ‘Production
Engineer’ and ‘Marketing Executive’.


it comes to technology Fernite has recently invested in two new machines. One
of them is a packing machine for the warehouse which has made dispatching
products quicker and cheaper.  The other new
machine is XYZ 1020 VMC which is CNC Vertical Machining Center. The vertically
oriented spindles of that machine approach mounted on their table pieces.
Because the machine was solid build it can cut heavy and faster with higher
precision. It is similar to some of the older machines in the factory but it is
a newer upgraded version of them, also it
has a user-friendly interface which makes
the machine easy to use for the operators.


invests in its employees and engages them with the values and objectives of the
company. Team leaders are trained in team management and are given responsibility
and freedom to run their own departments.


Ø Relevant


City of Sheffield’s proud relationship with cutlery making started in the
fifteenth century and this is the time when Sheffield first received its
charter. In the centuries that followed, the impressive reputation of the city
continued to flourish. By the middle 1600s, the city’s notoriety for producing
the finest cutlery in England was great to the point that Chaucer even alludes
to it in ‘The Canterbury Tales’.


enabled Sheffield to become plainly a world pioneer in the steel industry was
its capacity to exploit progressive advances in metallurgy. From the
mid-eighteenth century onwards, these prompted incredible advances in the
cutlery creation forms utilized as a part of the city.


invention of the Bessemer converter and
the Huntsman’s technique were two of the main reasons that caused Sheffield to
turn from a small town into one of the leading industrial cities in Europe.


the creation of the open hearth furnace,
the Bessemer converter was known to be the first cheap industrial way
for the massive production of steel from pig iron. Being blown through the
molten iron by oxidation with air, the impurities were removed from the iron
which is the most important principle.


fired from coke capable of reaching 1,600 degrees Celsius was used by the
Huntsmen’s technique. This furnace had room for twelve pots or so-called clay crucibles and each of that pots were able to hold fifteen kilograms of iron.
Before cooling a crystal structure was produced from the completed melting of
the steel, which after cooling gave increased strength and hardness of the
steel compared to the other steel that has been made at that time.


 Cauldron steel and silver plating made immense
measures of riches here – at any rate for the prosperous steel producers. Then
again, conditions for most working individuals were poor, with congestion,
uncontrolled contamination from processing plants and foundries, and illness.


of Sheffield Limited is one of the oldest producers of machine knives in the
world. It was founded in 1832 under the name Fearnehough and Sons Limited by
Joseph Fearnehough.


the heading of Joseph and his family, the
company advanced through a variety of
changes such as changing its name to ‘Fernite’ which was actually derived from
the surname of its founder. Fernite is a trademark which speaks for the genuine
Sheffield quality in the making of machine knives. The organization moved to
Darnall in 1969 which is its present site and in 1996 the Fearnehough and Sons
Ltd. organization changed its name to the brand Fernite. The ‘Made in
Sheffield’ marque is respected throughout the UK and across the world for
excellence in manufacturing, and Fernite of Sheffield Limited carries that
marque because each Fernite item is made in Sheffield. Fernite has a fine
legacy, impeccable notoriety and developing relationships with clients around
the world, which gladly keeps on being thrived and maintained by the



Ø Structure


is a private limited company, owned by the Managing Director.

company has 37 employees.


structure of the company Fernite of Sheffield Limited is based on teams. The
teams are as follow:


Team Dispatch

Team Production

Team Sales

Technical Team

Operations Team

Management Team


Each team is headed up by a team
leader, who is responsible for running their section of the business. Team
leaders have been trained in people management
and organising their departments to run efficiently.



Overall my opinion is that the
company has clear vision and objectives about that what they want to achieve.
This combined with their history and the way they value and appreciate their
customers will help them grow in future.










2.  Define you Position in the


Ø An
Organisation chart/ The Structure of your Department/ The Reporting Structure



members of the shop floor teams ‘Dispatch’ and the two ‘Production’ teams
report to their team leaders. Then the team leaders give reports to the
‘Operations manager’ who later on reports to the ‘Managing Director’.


people under the job titles ‘Accounts’ and ‘Steel Sales’ together with the
‘Marketing Executive’, ‘Senior Customer Service Executive’ and the ‘Customer
Service Executive’ report to the ‘Sales Manager’. Then the ‘Sales Manager
reports to the ‘Managing Director’.


people under the job titles ‘Technical Sales Engineer’, ‘Production Engineer’
together with the people under the job title ‘Maintenance Technician’ report to
the ‘Technical Manager’ who reports to the ‘Managing Director’.





Ø The title
of those with whom you work


role in the business is Software Developer. My job involves working closely
with the Managing Director of Fernite of Sheffield Limited and the management
team. The members of the management team have the following titles:


Managing Director, who has overall responsibility for
the running of the business and its strategy.

Group Sales Manager who is responsible for the sales
team, developing relationships with customers and exploring new markets in the
UK and overseas in order to expand the company’s reach.

Group Operations Manager responsible for the running
of the factory and managing Fernite’s

Group Technical Manager responsible for optimising
Fernite’s processes, cutting production lead times
and taking care for the best use of the technology on the shop floor.


job often involves working with the Senior Customer Service Executive, Steel
Sales Engineer, Warehouse Team Leader and Production Team Leader.



Ø The tasks
you have to carry out/ How they relate to the overall objectives of the


part of the Fernite team, my job involves
designing and developing software helping Fernite to automate some of its
processes. So far I have created two software applications.


of those two applications is involved in Fernite’s
sales department, and it is used by the sales team.


purpose is to increase the sales of Laser Cut parts by speeding up the sales
process of those type of jobs. Enabling the sales executives to come up with a
price for the customer regarding his query a lot faster than before. By filling
just a small amount of detail using the software, the sales executive will have
the chance to form an enquiry just with a couple of buttons because the
software itself has the logic needed for the creation of such enquiry build in
it. This means that once the required information is provided with the software will generate the enquiry
automatically instead of the sales executive doing it manually.


software is created with VisualBasic.NET programming language and is a WindowsForm application with a user-friendly
design and easy to navigate between the different windows or so-called forms. The
windows application provides you with two options either to use a specific type
of text file sent by the customer or manually fill couple boxes with
information provided by the customer over the phone in case he does not have
the needed file. In order to achieve that the software does a lot of
interacting with the databases of the company. That means that there is a lot
of queries such as ‘Insert’, ‘Update’ and ‘Select’ queries. Such queries are used to either store, update or export


other piece of software is related to the managing the priority jobs on the
shop floor.


was set the task of developing a piece of software that would display a list of
urgent tasks for each operation in the factory, to improve the flow of work through the factory and ensure
orders are completed on time.


 It is a table containing information about the
open and active jobs on the shop floor. The application is exporting accurate
data from the live database using SQL queries and it is displaying the jobs for
each work centre location on the shop
floor sorted by the date they are due to be out. Not only this but also it is prioritizing the jobs so
that the team at each location knows which operation to start first. This means
that if a job has a higher priority set to it, the row of the table containing
information about that job will change its colour. This will point that it is
urgent for this job to be finished and I
should be started as soon as possible. Since the application is WindowsForm
based application created with VisualBasic.Net. The extracted data is displayed
in customized DataGridView available from the Toolbox located in the designer


is going to help Fernite manage its orders better without any delays, which
means that number of late jobs is going to decrease drastically leading to the
company keeping to its deadlines and reducing lead times for customers.







Ø Your


responsibilities involve updating and providing support for the existing
software of the company which means that every time a software fails either
with the exporting data from the database or something else it is my
responsibilities to clear the error and make sure it does not appear again. Another
responsibility I have to carry out is taking care of the databases so that they are not interrupted by fault data and
also designing new databases.


another responsibility of mine on a daily basis is providing IT support for the
computer technology around the factory. This means that if there is a problem with one of the printers in the office
or with the computers it is my responsibility to take care of the issue. I have
assisted with the installation of new PCs
and configuring them when new members of staff have joined the company.


enquiries I deal with include network connection problems, hardware
troubleshooting and maintenance, assisting colleagues with software enquiries,
cable management and assistance with the accessing information from the company



















3.  Describe the Environment of
the Organisation




Ø Any
relationships with government/ political aspects


in an exporting business that is reporting sales and exporting to the


aspects include payment of necessary tariffs and duties on imports and exports
set by Governments. The country’s customs
authorities collect those type of payments called import duties on the imports
and on some exports, usually based on the value of the imported goods.


is a member of the local chamber of commerce, a network of businesses which
provides support, advice and a voice for business in the region. The Chamber of
Commerce interacts with local, regional and national Governments on behalf of
its members.


managing director must also report statistics to the UK Government. This allows
Government statisticians to calculate the growth in the economy and individual


the use of commodity codes which are codes that refer to the Harmonized System
which is the Harmonized Commodity Description and Coding system, the
Governments and organisations that are not governmental monitor controlled
products. Also for tax purposes thanks to the commodity codes they are able to
identify goods. Another thing that the commodity codes are used for is the implementation of the price and quota
regulations on exports and imports.


company is an ISO 9001 accredited company, which means they comply with
internationally recognised standards. The main purpose of using this standard
is to increase the satisfaction of the customers when quality products are







Ø The
marketplace / Market share / Competitors


knives are used in production lines and industrial machinery to perform cutting


serves markets all over the world including Europe, United States of America,
Asia, Australia and many more. There are four divisions of the company and they


Print Blade takes care of the production of doctor

Fernite is a machine knives manufacturer.

BSS is a steel stockholder of Spring Steel Strip.

AF Whiteley takes care
of the granulator blades.


the four divisions of the company covering different aspects of the steel
industry. Fernite is able to specialise and compete in different markets.


of the Print Blade’s customers are foreign companies mainly located in Europe
and Asia. While most of the AF Whiteley’s customers are United Kingdom
companies. When it comes to Fernite and BSS they are very well known to customers all over the world.


as a manufacturer of quality products is more concerned to
strengthen its position on the quality markets rather than the quantity ones.


China and other Asian countries have captured the cheaper end of the global
steel market, Sheffield and UK companies have focused on producing higher value
products which require precision or advanced engineering.


manufacture in the UK using high-quality
European steel. This means their products are marketed on quality rather than
competing on price, and many of Fernite’s
competitors are UK or European based companies as well.






Ø The legal


of Sheffield Ltd is a private limited company. This means the company is a
legal entity in itself and the owners have limited liability – – meaning they are
not personally liable for its debts.


Companies have certain restrictions on its ownership while its shareholders
have legal protection. The restrictions are preventing any hostile takeover
attempts and usually, they are defined in
the bylaws or regulations of the company. The following are some of the major
ownership restrictions:


Without offering their shares to the other
shareholders, a shareholder cannot sell his shares.

Shares cannot be offered over stock exchange to the
public by its shareholder

There is a fixed figure for shareholders which cannot
be exceeded.




Ø Collaborations
/ Joint ventures global company? , local versus international


had worked with market researchers and export specialists at the UK
Government’s Department of International Trade. This department helps
businesses grow and export into global markets by giving support and advice on
that how the number of services sold
overseas could be increased or to start exporting.


Fernite operates through distribution networks across
the world, with distributors identifying new customers and supplying them with
Fernite products. 


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