1. the E- learning and research repository therefore


ranking  for educational websites is a
recent practice  when the birth of open
access magazines  and repositories  seeking to reach an increasing number of readers,
encourage the E- learning and research repository therefore  University web sites in many countries are
increasingly used for a wide variety of purposes, from attracting new students
to providing online library catalogues. 
In terms of research, university web sites can announce the existence
and promote the achievements of individuals, research groups, institutes and
departments that let the common commodity for educational websites is high
number of visitors  similarly in e
commerce websites always seeking for brand  and profit 
through high number of customer  hence   The behavior of visitors needs attention  to become a more productive source of visitor leads,
visitor  satisfaction, purchase-related
activities, and brand equity.

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thesis draws from the field of web analytic, Web Analytics has become a very
important component of many web based system educational environment and helps
in taking decisions.  It deals with the
methods for measurement, data collection, data analysis and providing the
related feedback on internet for the motive of understanding behavior of the
customer using website. The benefit of studying behavior of the customer leads
to optimize the usage of web site and bring more visitor that help in ranking
for universities and  improve websites
there requires a deep level of creativity, imagination, analysis, balancing
user-centric design, promotions, content, images and more. This research
displays the Search engine optimization approach as important resources for
finding information in the web  and gives
a practical review of web search metrics from a user satisfaction point of view.

of Khartoum has important  Digital
content is unit in network and Information technology department , this unit
concerned with  repository of research
for all degrees and faculty ,schools ,institutions and centers (2000 records)
,responsible from update and administrate all 
the u of k websites (about 104 website) ,and (22 journals) also  update and administrate  E -learning management system , and data base
of  academic staff (2000 staff ) . The
rich content, reputation and old history of University of Khartoum is one of reasons
to achieve the first rank in webmetrics  ranking  in 2015,2016,2017 .


 This thesis presents Backyard research which   involve studying researchers own organization,
The researcher’s role in the study  is being
a   webmaster in digital content, at the
same time as using proven qualitative research methods to articulate
challenges, while investigating solutions and applying Web analytical tools  such as Google master tools  were used to track performance and key metrics
were developed that indicated user behavior and areas for usability
improvements. The result of research will help to achieve genuine understanding
about visitors that can drive strategic differentiation and sustainable
competitive advantage.








and problem statement


problem behind this research ,most developer focused on design and
attractiveness factors to bring the visitors ;  yes it is important ,but also there are
another main factors effect on number of visitor such as search engine
optimization and usability of websites .


purpose of this  research is to explore
the visibility factor of university of Khartoum( as the main factor of
webmetrics 50%) between  the selected  web metric, we 
will analyze the overall websites 
, the researcher examines 11 websites (subdomain from u of k )  the  higher  visibility
website  and  another lower visibility .


objectives of research:


first, to
understand the current  practice and to
identify key crateria  for Web performance
methods, metrics and techniques that exist, a literature review, analysis and synthesis
will be conducted.

In a second
step analytic tools will be investigated and evaluated in order to get an
overview of the existing functionalities and scopes such tools have and the
type of methods they sup

The third  objective to 
implement an effective process for  education Web  Ranking  evaluation  


of research:


thesis aims to broaden the focus of academic websites research by addressing U of
K websites guidance towards selecting appropriate tools and methods for Web evaluation.
It further seeks to assist   university to implement an effective process
for Web analysis. Special attention is thereby given to the main website that
operate information website and most visited, The scope is not to give detailed
guidelines for the Web Usage, but to provide an overview of current practices.
On this basis Web evaluation  is
developed that guides the development and maintaining of a reliable, usable and
sustainable Web performance . It should assist university to gain a clear
overview of what  the  area relevant aspects need to be addressed.





of research


As known Google
analytics is   comprehensive and free tool for web analysis ,unfortunate
the GA  is illicit form Sudan country so
researcher  used  just 
google master tools  for
optimization .

Some of tools
that recommended by webetrics foundation ex. Majestic SEO is not free . for the


methodology of research:


The research
flows mixed method methodology, which is an approach to inquiry research that
combines or associates both qualitative and quantitative forms. Collecting and
analyzing both types of data that make us use the benefit and strength of both
approaches. The researcher adds qualitative method within quantitative method
in embedded design to enhance the overall design and answer secondary research
question from qualitative study.


Research Questions and Hypothesis


relationships of the web metrics are examined towards the number of total click
(visit) Some web metrics are expected to be correlated more closely with the
total number of click


H1 : links to
site has significant correlation with total click factor.

H2 : links to
site has  no significant correlation with
total click factor.


following research question was divided into main question and supporting
question .

main research question for this thesis draws closely from the proposed
importance of adopting key metrics.


Which web metrics are most closely connected with website total click?


supporting research question for the thesis is:


RQ 2:”Why
do our visitors do the things they do, and what is their motivation for
engaging with  u of k website?


addition to the relationship analysis, this thesis proposes how website traffic
was effected by other reasons , some of it non-technical reason.



of thesis


thesis consists of 6 chapters, is structured in the following way:

Chapter1: Introduction

 describe the background and the research
methodology, dive in deeper into the concepts of  web metrics 
and provide a conclusion to the above outlined research questions. This
section briefly describes the content of those chapters.

Chapter2: literature

existing literature in the areas of websites, educational Web performance and
website ranking (webmetrics) in general and Web Analytics in particular. They
represent the theoretical model of this thesis and provide the basis for the
framework beside introducing the tool of evaluation .

Chapter3: research
methodology  and design

Chapter 4:  implementation

 on the uofk website  case study 
and  introduces the new framework
for the role of web metric analysis in website development and evaluation.

Chapter5:  Discussion finally brings together the previously
obtained findings. On their basis a process  for evaluation for  university of Khartoum  also gives recommendations for possible future


6 : is the final chapter and summarizes the findings of this research study .


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