2.0 COE SWOT Analysis 2.1Strengths · Strong brand image based on productquality· Rapid innovation processes · Extensive global production anddistribution network2.
2Weaknesses · Developing countries labor · Limitations on the expanded product mix· The presence of products in somedeveloping markets/countries 2.3Opportunities · Increasing market presence in currentdeveloping countries· Making improvements through the productmix· Improving employment in current economyand developing countries2.4Threats · Rapid growth in today’s technology streams· Not being able to limit the imitation oncertain products· Brand name competitors (Kissinger, 2017)3.0 Marketing Mix Strategies Nike is the leading role in marketing and has a strongmarketing mix.
Don't use plagiarized sources.
Get Your Custom Essay on "2.0 Rapid innovation processes · Extensive global production..."
For You For Only $13.90/page!
Get custom paper
Its leading the industry with tough competitors that has beenable to mimic what works and what doesn’t work in the tough industry such asAdidas and Under Armour in the following categories Product, Price, Promotionsand Place. Each category has its strengths and weaknesses, but Nike hasimplemented and fixed current problems that improves its market share and thecompany marketing strategies. The marketing presence Nike has been able tomaintain successful strategies and it has helped them to become a householdname for many of today’s athletes and professional athletes.
3.1Product Strategy Nike offersproducts for tennis, golf, skateboarding, association football, baseball,football, cycling, volleyball, wrestling, cheerleading, aquatic activities, andsells shoes for racing and other sports and outdoor activities as recreationaluses.3.1.
1Strengths and Weaknesses of Current Product The strengths and weaknesses of Nike current productsaddresses the concerns in the company marketing mix. The growth comes in withchanges in its product mix. Nike offers many styles and products based on thetargeting consumer markets.