Affects of the Media and Current Issues On Sport

Topic: BusinessAccountability
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Last updated: August 18, 2020

Sport coverage in the media using the newspaper industry began in 1822. Bells Life was the first major sport sheet, followed by Sporting Life in 1865. They focused on bringing short but detailed sports results to the public. In time, most daily newspapers began to include sport sections, which brought knowledge and understanding within everbodies grasp, with the opportunity to “see” their sporting heroes with the advancement of photographic technology. The sports reports were generally male dominated focusing on sports such as football, golf, horseracing, rugby, boxing, and cricket. By the 1920s sports reports from the newspapers had created mass audiences for certain sports e.g.

baseball in the USA and football in the UK.During the 1920s, radio started to report on live events, which gave the listeners the sense of them actually being at a live event. In time, local radio has developed a useful role in bringing local sporting issues to each area. Radio 5 live devotes a lot of its airtime to sport and sporting issues.

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Television has brought sport into the living room of most homes in the richest areas of the world. As television has the advantage of broadcasting sporting events to a large audience, relatively cheaply, it is not surprising that sport features heavily on the schedule, especially at the weekends. TV has helped lesser known or rarely watched sports to become more popular. Media can directly influence the popularity of a single sport; for example, when the new channel 4 arrived, volleyball and table tennis were introduced to the schedule. Both sports became extremely popular, participants of volleyball rose by 70% due to the media coverage.However, when table tennis ceased to receive media coverage, membership of participants fell by a third. The media has influenced sport through reporting on international events, which in some ways make us proud to be our own nationality whether it is English, Scottish, or Australian.

Television rights pump billions of pounds into football, especially the top-flight clubs, to get privilege viewing rights of their matches. This money pumps money into big clubs such as Manchester United and Arsenal, allowing them to buy better players enabling them to push for the championship.The development of SKY television has alienated a large proportion of the population who can not afford to pay the subscription fees. However, for those people who can afford the fees, they can enjoy an extremely wide variety of sport, ranging from premier league football, to the European tractor pulling championship, all this sporting entertainment is spread across six channels, with another channel dedicated to sporting news. With the introduction of sky digital, viewers have the ability to watch matches from a variety of camera angles, enabling them to achieve the most pleasure from the match as possible.

SKY has the financial power to buy the rights to broadcast certain sports e.g. live Premiership football coverage. Thus, begs the question, is SKY being sporting towards the terrestrial viewers, or is it the way of the modern world, money buys everything?All three media presentations have a role to play in sport coverage, for example, some people prefer the visual aspects of television, whilst some people prefer listening to sport on the radio, without the distraction of the television, and the advertisement breaks. Television and radio are similar in that they both broadcast live sporting events, and both have a narrow choice of sports, mainly male dominated sports such as football, rugby, boxing, cricket, and golf. This of course changes when major sporting events such as the Olympic Games and athletic championships are on television.

Local television and radio are important because they broadcast minority-sporting events such as lower league football. There is a danger of local bias towards home teams, and may not be a fair representation of the match. Newspapers cannot report on live sporting events, so they are giving a picture of yesterdays sport news. They present factual information on a narrow choice of sports though local newspapers report on a wider variety of sports such as female hockey, and table tennis, and judo. Diagrams To Show The Differences In Media Coverage Of Sport.The ability to produce cheap television sport programmes has been good news for the sports enthusiast, the athletes and sport as a whole because it has brought money and opportunity for growth, investments (by setting up schools for children, and improving overall ability, e.g.

tennis schools.) and expansion. Television gives sport the opportunity for people of all nationalities to join together to build relationships and to be proud of your own country. Excessive sports coverage however, especially when there are several large sporting competitions, can be off putting to viewers who do not particularly enjoy sport. Local television channels are important because they provide coverage of minority and local sports, which counter balances the focus that mainstream TV puts on football etc, this builds up pride in a local team, such as Yeovil.Television, because it is a visual device allows the viewer to feel the atmosphere of the event, they could almost be there.

It is good to have replays but unfortunately bad behaviour is broadcast e.g. Rudeski throwing his racket during a vital game at Wimbledon. This is very difficult for the players to deal with, as they need to be good role models for the younger generation of players. Television has been a huge influence on sport by bringing in money and allowing us to partake visually in many sports all around the world e.g.

rowing in the 2000 Olympic games in Sydney Australia, when Steven Redgrave won his fifth gold medal, creating national heroes. Radio cannot have the same effect as television, but local radio has a major role in promoting local sport, which is usually football. Reporting can be biased in a narrow range of sporting activities.Sports coverage in the press is probably a large selling point for the newspapers. They provide factual information about key events and the private lives of certain sporting people are interesting reading to many people. Local papers are useful for providing information on minority sports in an area e.g.

women’s hockey. These will usually be biased towards the home team, and may create an inaccurate picture of the event. It is difficult to feel part of an event with newspapers because it is always yesterday’s news, but they can influence public opinion e.g. sensationalising the relationship between David Beckham and Sir Alex Ferguson. Although newspapers can greatly influence our opinions, it cannot create the same amount of money to claim broadcasting rights

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