Advertising society. As a result of not being



shift in the advertising world has seen the rise of other motives when it comes
to commercials. Advertising companies have not focused on selling only, ads are
focused on community building and brand awareness. Companies are trying to
appeal to the new generation of Arabs, who are desperately looking for patterns
in mass media. At the same time cultural taboos are imposing strict rules on
what can and what can not be shown in public.

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History and Evolution of Advertising)


in advertising is a vast and broad topic. Men and women, young and old agree
however on the evolution of themes approached in advertisements. A large
majority of people, in many countries around the world, say today that there
are more sexual evocations in advertising nowadays than two or three years ago.


are many different stereotypes of women in advertising. Throughout history
there have been many studies that proved women were mainly portrayed on
television advertisements as housewives or occupations that are subservient to

has many effects on society. As a result of not being in as many commercials as
men, at very young ages boys and girls conclude that girls are valued less than
boys. Magazines, television, and the Internet display this quite well by
constantly portraying thin models with, tight waists, perfect long legs, red lips.




are, in Saudi Arabia, as in any country in the world, a strong contrast between
the ads produced and edited.

some cases, advertisers (local or international) have shown great creativity to
attract the attention of consumers and the public while respecting the rules
and laws of Sharia, issued by the Saudi government.

in other cases, advertisers are not at all being creative and often produce
advertisements with no interest and that do not attract the attention of the

a Website – Cite This for Me)



types of advertiser

ad is limited to 4 different types:

(for example billboards),

are many ways to advertise outside and on-the-go. Outdoor billboards can be
signs by the road or hoardings at sport stadiums. Transit advertising can be
posters on buses, taxis and bicycles. Large billboards can get message across
with a big impact.







the United States, commercial radio stations make most of their revenue by
selling airtime to be used for running radio advertisements. These
advertisements are the result of a business or a service providing a valuable
consideration, usually money, in exchange for the station airing their
commercial or mentioning them on air. The most common advertisements are
“spot commercials”, which normally last for no more than one minute,
and longer programs, commonly running up to one hour, known as “infomercials”.

Group | Middle East Media Agency| Radio, Print, TV and Outdoor)










media advertising is a form of advertising that uses physically printed media,
such as magazines and newspapers, to reach consumers, business customers and
prospects. Advertisers also use digital media, such as banner ads, mobile
advertising, and advertising in social media, to reach the same target
audiences. The proliferation of digital media has led to a decline in
advertising expenditure in traditional print media. Advertising revenue for
national newspapers, for example, fell from $7,653 million in 2000 to $3,777
million in 2011, according to the Newspaper Association of America. (Radio advertisement)





on TV offers a number of benefits to businesses by incorporating sound, images
and movement to make the whole package interesting for consumers. Ads that
capture the attention of the audience can start consumers talking, effectively
reaffirming the advertising message (What Are the Advantages of Advertising on TV?)



with the rapid rise of digital technology, other ways such as social media
platforms, mobile advertising and more have made advertising more versatile and
disciplined discipline. Advertising agencies think long and hard about color
before they choose what to use in the advertising campaign. By choosing the
right color carefully, the ad can send a strong message to the viewer even
before they have time to read and understand what the ad is promoting. The
advertisement must be created with the careful use of color to ensure that it
sends a positive subconscious message – one that is suitable for what the
company sells and also to the target market. Characters in design can appeal to
a mass audience effectively and can convey an essential message of products or


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