Type: Creative Essays
Sample donated: Abel Perkins
Last updated: July 17, 2019
AdvertisingNow: Theshift in the advertising world has seen the rise of other motives when it comesto commercials. Advertising companies have not focused on selling only, ads arefocused on community building and brand awareness. Companies are trying toappeal to the new generation of Arabs, who are desperately looking for patternsin mass media. At the same time cultural taboos are imposing strict rules onwhat can and what can not be shown in public. (TheHistory and Evolution of Advertising) Womenin advertising is a vast and broad topic. Men and women, young and old agreehowever on the evolution of themes approached in advertisements.
A largemajority of people, in many countries around the world, say today that thereare more sexual evocations in advertising nowadays than two or three years ago. Thereare many different stereotypes of women in advertising. Throughout historythere have been many studies that proved women were mainly portrayed ontelevision advertisements as housewives or occupations that are subservient tomen.
Advertisinghas many effects on society. As a result of not being in as many commercials asmen, at very young ages boys and girls conclude that girls are valued less thanboys. Magazines, television, and the Internet display this quite well byconstantly portraying thin models with, tight waists, perfect long legs, red lips. Thereare, in Saudi Arabia, as in any country in the world, a strong contrast betweenthe ads produced and edited.Insome cases, advertisers (local or international) have shown great creativity toattract the attention of consumers and the public while respecting the rulesand laws of Sharia, issued by the Saudi government.However,in other cases, advertisers are not at all being creative and often produceadvertisements with no interest and that do not attract the attention of theconsumer. (Citea Website – Cite This for Me) Differenttypes of advertiserThead is limited to 4 different types: Outdoor(for example billboards), Thereare many ways to advertise outside and on-the-go. Outdoor billboards can besigns by the road or hoardings at sport stadiums.
Transit advertising can beposters on buses, taxis and bicycles. Large billboards can get message acrosswith a big impact. Radio,Inthe United States, commercial radio stations make most of their revenue byselling airtime to be used for running radio advertisements.
Theseadvertisements are the result of a business or a service providing a valuableconsideration, usually money, in exchange for the station airing theircommercial or mentioning them on air. The most common advertisements are”spot commercials”, which normally last for no more than one minute,and longer programs, commonly running up to one hour, known as “infomercials”.(EmpireGroup | Middle East Media Agency| Radio, Print, TV and Outdoor) Print Printmedia advertising is a form of advertising that uses physically printed media,such as magazines and newspapers, to reach consumers, business customers andprospects. Advertisers also use digital media, such as banner ads, mobileadvertising, and advertising in social media, to reach the same targetaudiences. The proliferation of digital media has led to a decline inadvertising expenditure in traditional print media. Advertising revenue fornational newspapers, for example, fell from $7,653 million in 2000 to $3,777million in 2011, according to the Newspaper Association of America.
(Radio advertisement) Andtelevision Advertisingon TV offers a number of benefits to businesses by incorporating sound, imagesand movement to make the whole package interesting for consumers. Ads thatcapture the attention of the audience can start consumers talking, effectivelyreaffirming the advertising message (What Are the Advantages of Advertising on TV?) Butwith the rapid rise of digital technology, other ways such as social mediaplatforms, mobile advertising and more have made advertising more versatile anddisciplined discipline. Advertising agencies think long and hard about colorbefore they choose what to use in the advertising campaign. By choosing theright color carefully, the ad can send a strong message to the viewer evenbefore they have time to read and understand what the ad is promoting. Theadvertisement must be created with the careful use of color to ensure that itsends a positive subconscious message – one that is suitable for what thecompany sells and also to the target market.
Characters in design can appeal toa mass audience effectively and can convey an essential message of products orservices