The competition in today’s industrial world is very intense and every company is spending a lot of money on designing and marketing their products and services. In such a highly competitive world it is very essential to design and market your products keeping in mind the target customers and markets. A product which is designed for the developed countries might not work in the third world countries and vice versa. So the companies, prior to designing their products and services must be aware of their target customers and markets.
Once the designing and the production phases are over then comes the very important and the deciding phase which is the marketing phase. It is very essential for a company to have a marketing strategy and a marketing plan to implement the strategy for a product or a service to be a commercial success. The following is the marketing strategy for a new product that Apple. Inc is going to launch. The product is a mobile device named iPhone-S. Apple has always aimed at producing the best devices not giving too much thought on the cost factor.
All its target customers were those who were looking for the best products and not worried too much about the price. It was result of the niche strategy that Apple had adopted. But with iPhone-S, Apple is now looking to target that section of the market which it has ignored for a very long time, the middle class. Following is the marketing strategy for Apple’s new mobile, the iPhone-S. 2 The competition to succeed has reached new levels in the today’s highly technological world.
Every company is going out of its way to come up with new and innovative marketing strategies. To deliver a product of high quality is essential but once that is done, marketing the product in the best possible way becomes even more essential. To reach the customers and to convince them to but your product, it takes innovative marketing strategies from the company. Every company has its own marketing plans and companies spend millions of bucks on marketing.
There are different and innovative marketing strategies that companies can adopt. The following report is aimed at analyzing the marketing strategies of Apple’s iPhone. It briefly explains Porter’s generic marketing strategies and analyses the strategy adopted by Apple in marketing iPhone. It also gives a brief description of Apple’s organizational strategy, e-marketing strategy and its global marketing strategies. The report also identifies some of the flaws in the marketing strategies of Apple and recommends solutions.