Type: Profile Essays
Sample donated: Tonya Osborne
Last updated: December 31, 2019
Are you planning to start a business? Or perhaps you want your business to grow more with easy ways of finding just the right customers you need? Then this article is definitely for you!Since this modern days, technology has gotten smarter. Making things much easier and more efficient. That’s why Digital Marketing is one of those things every entrepreneur must know.
Especially that Digital Marketing helps you gain more customers not just in your area, but also internationally. Earlier, we have discussed Digital Marketing. Just a quick recap, Digital Marketing is a marketing strategy used online. One of Digital Marketing’s tools is Social Media.Social Media is one of those Digital Marketing tools that is mostly used in business. A lot of people have been using it, not just the millennials. Social Media isn’t just for interacting with other people, entertainment, news updates, and gaming. It is also perfect to be used for business.
In this article, we will be talking about the Top Social Media tools you can use for your business. Let’s discuss each of them to be certain what your business really needs and how tosucceed in using it.1. Facebook – Founders: Mark Zuckerberg, Dustin Moskovitz, Eduardo Saverin, Andrew McCollum, Chris HughesThe Social Media website with the most number of users, which has over 2 billion users worldwide. There’s no denying that Facebook almost has everything people wants to do on the internet.
You can interact with people (which chat, leaving messages, video call, voice call and Facebook live), entertainment (you can watch videos or music videos, see photos that have been uploaded to Facebook), gaming (there are lots games offered by Facebook) and news (Facebook status or an article posted by some news channels or celebrities). It is also the most important social platform for marketers. Just a few of the reasons why Facebook is the perfect place to promote a business. But in whatways can we use Facebook?Facebook welcomes businesses when it comes to promotion. You can make your own Facebook page for free! Anyone on Facebook can look into your Facebook page where they can “Like” it and they’ll immediately see your page’s posts every time you post. You can also view how’s your page going by looking into your “Insights”. The more likes and shares you have, the more people you’ll reach.
Which makes it more customers!Facebook also offers Facebook Ads. It’s a paid advertisement where you can choose which age, gender or country is your target. This includes promoting the page, a specific post, a promotional banner you’ll provide or a video.
You can also grow your business organically by sharing your page into some groups which that are related to your business or inviting some friendsto like and share your page and page’s contents.It is very important that you make your Facebook ads and posts very catchy and make some entertaining ones as well.2. YouTube – Founders: Jawed Karim, Chad Hurley, and Steve ChenParent organization: GoogleYouTube is an American video-sharing website where you can watch videos or upload your own videos. It has over 1.3 billion users worldwide.You can create your own channel where your subscribers will see your videos.
Vloggers often use YouTube to earn money.Here are the ways how they earn money and how it will help your business:Monetizing- Some YouTubers monetize their videos. Before or during the video plays, ads will appear as a video or as a banner below the video.
It is a paid advertisement where you only pay when someone chooses to watch at least 30 seconds or clicks on your TrueView ad. As a marketer, this is a very helpful and convenient exposure for your business.Paid Sponsorship- Are you selling products that need more exposure on the internet? Then, this is the great way to sell it. YouTubers who have lots of subscribers often needs sponsorships for their upcoming videos.
Examples are those who make video tutorials like makeup tutorials. They will feature your products and the more viewers they have, the more people will acknowledge your product.There’s also YouTube live where you have your own broadcast with real-time comments and your subscribers will be notified once you start.3.
Twitter – Founders: Jack Dorsey, Noah Glass, Biz Stone and Evan WilliamsTwitter is used to help people find other people with the same interests using hashtags and it has over 300 million users. Tweeting also a perfect way to tell announcements about some events since it only offers a limit of 280 characters. Because of this limit, it’s very important to use URL shorteners. It’s very helpful when it comes to tracking the link’s visitors. You can choose whether you want your followers or the public (ones who doesn’t follow you) to see your tweets.Just like Facebook, Twitter also offers advertisement for your business.
This includes building up more followers, tweet engagements, promote video views, driving people into your tweet, website clicks and more. You can choose the audience that you want including their gender, country, age, devices they use, interests, etc. There’s also Twitter analytics where you can see how many engagements did you get, followers, likers and those who have retweeted your tweets.
Always be aware of what’s trending on Twitter, it doesn’t last long. Participate in what’s trending especially if it’s related to your business, or you can pay for trends to make a huge exposure of your company. More people will visit your profile and will be your possible customers.4.
Instagram – Owner: Facebook, Inc.Has over 800 million users and 2 million monthly business advertisers. Instagram is a mobile, desktop, and Internet-based photo-sharing application and service that allows users to share pictures and videos either publicly, or privately to pre-approved followers. People usually share good photos and video of nature, events, places, food, etc. on Instagram.
Instagram also offers live broadcast and Instagram story.How will Instagram help your business?Since Instagram has millions ofactive users, there’s a lot of possibilities people will view your profile. Just like on Twitter, Instagram helps you find people with same interests you have. It is also advised that you follow your customers. In that way, they’ll check out your profile and just contact you whenever they’re in need of your service. Using hashtags is one of the awesome ways for them to find your profile.
Always put a lot of hashtags, it will lead the other users to your post and like them. Once your contents caught their attention, they will eventually follow you.Instagram offers Instagram for business. These are what you’ll have access to once you choose an Instagram business account:1. Contact button.2.
Instagram Ads3. Promoted posts4. Add Links on Instagram Stories5. Linkedin – Founders: Reid Hoffman, Konstantin Guericke, Jean-Luc Vaillant, Allen Blue, Eric LyParent organization: Microsoft CorporationLinkedIn is an online social network for organization professionals. It’s different than other social networking websites like MySpace and Facebook for the reason that it’s designed particularly for pro networking — finding a job, coming across sales leads, negotiate potential business partners — instead of just making friends or sharing media like photos, videos, and music.
It’s very important that you keep your Linkedin profile very professional and showing all those job experiences that you had. Make sure that it’s all updated. Linkedin lets you set up your own Linkedin company page. Post about your business, not just for promotion but also helps you find and hire the right people for your company. There are Linkedin ads as well where it allows you to choose your target people and how much is your budget.6. Pinterest – Founders: Paul Sciarra, Evan Sharp, Ben SilbermannPinterest is a web and mobile application corporation which operates a software system designed to discover information on the World Wide Web, principally using images and on a lessened ratio, GIFs and video. People usually use Pinterest to share images just like on Instagram.
The difference is, Pinterest organizes the pictures in boards based on their category.It has over 200 million users worldwide. Pinterest is a great way to share your ideas with the world and get inspiration from others.Pinterest users (who are called “Pinners”) save loads of stuff—an astonishing 100 billion Pins so far. In order to keep stuff organized, they categorize their Pins into collections called boards. Other Pinners can follow you and can get access to your pins in your boards.
How do we use Pinterest for business?Since you can post your product and put it on the applicable board, Pinterest makes it easier for people to find what they’re looking for. For businesses, further important than the picture itself is definitely the link: Every pin links back to the original source so Pinterest may be a fine source of referral traffic.