Artist Braun is also an artist manager who

Artist Management

Artist Management is where an individual or company helps to
guide the professional career of an artist in the entertainment industry. The
role of an artist manager is to focus on the business affairs of an artist as
well as advice and counsel them on things such as professional matters,
long-term plans and personal decisions that may affect their career. Artist
Managers help the artist by managing things such as; branding, promotion,
touring, sponsorships, merchandise, partnerships and recording. Artist Managers
will organise show dates and tours, liaise with record companies and production
houses, and assist with studio planning. Artist Managers may also have to
function as a lifestyle coach for the artist and support them personally and
professionally to allow the artist to be creative. The artist manager helps the
artist by taking care of the areas that the artist is weak in and allowing them
to focus on creating music. Features of a good artist manager include:
Experience and connections in the industry, hungry for success, and someone who
has a compatible personality with the artist.

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Paul McGuiness was the full time artist manager of U2 from
1978 to 2013. In 1984 He founded Principle Management Limited, a popular music
act management company. Paul McGuiness was often called the fifth member of U2
as their manager because of how much he helped the band. McGuiness signed
ground-breaking corporate deals with companies such as Blackberry, Apple, and
YouTube. McGuiness maintained his stated principle of being scrupulously fair
and ensuring that U2 were never ripped off throughout his career. McGuiness is
a crucial reason that U2 still exist after 35+ years because of the way he
managed the band.





Scooter Braun is also an artist manager who represents artists such as
Justin Bieber, Ariana Grande and Martin Garrix. Braun discovered 12 year old
Justin Bieber on YouTube and helped sign Bieber to Island Def Jam Music Group.
This kick-started Biebers career who has now become one of the biggest artists
in the world. Braun also discovered “Gangnam Style” by PSY, turning it into a
hit song in 2012, topping the charts in 30 countries and becoming the first
video on YouTube to reach 1 Billion Views. In 2007, Braun established Scooter
Braun Projects, a talent management company working with artists such as Ariana
Grande, Blacked Eyed Peas, Justin Bieber, Kanye West, PSY and more.



There are many different roles involved in artist management
as they must handle things like promotion, branding, marketing, licensing,
merchandising and recording. They will also be responsible for finding artists
as much work as possible and must gain trust amongst the production houses,
media houses and record labels that will employ their clients. An artist
manager must know how to effectively promote, brand and market their artist in
order to increase sales and public awareness of their clients, they may do this
using online promotion such as social networking. An artist manager must have
knowledge about licensing and contacts in order to communicate with record
labels and solicitors on behalf of the artist and ensure that the artist gets
paid for what they create. If their artist’s music is used in a film or advert,
then they ensure that the artist gets compensated. An artist manager may also
handle merchandising for an extra revenue stream, as fans of the artist will
buy merchandise. The branded products also act as promotion for the artist. An
artist manager may also have to organise when and where the artist records
their music, so will need to be in contact with record labels, recording studios,
producers and sound engineers. They will also organise touring and live shows
for their artist by contacting event managers and working with touring
companies to get their artist on stage. Artist managers must also handle
sponsorships for their artist as companies may want an artist to use their
products such as guitar amplifiers. Companies may sponsor the artist to use
their equipment by paying them or giving them free equipment to use. Artist Managers are
totally responsible for their artist’s earnings so it is important that they
gain their artists trust.

Artist Managers are important parts of an artists success as they allow the
artist to focus on creating music whilst handling important business affairs
for them such as promotion, branding, marketing, etc. Good Artist managers will
care about their artist and make sure the artists gets paid for what they
create, and also help artists get in contact with record labels and recording
studios to record their music. This can be seen in Paul McGuiness who made sure
that U2 were never ripped off for the music that they made, signed important
deals for the band and was crucial for their success and longevity as a band.
This can also be seen in Scooter Braun who kick-started the careers of some of
the biggest artists today such as, Justin Bieber and Ariana Grande and helped
them become so successful. This shows how a good artist manager with the right
contacts can make unknown artists, some of the biggest in the world.


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