As I open the brightred box, I am greeted by a very pleasant and irresistible fruity aroma. Whilepouring the box into my bowl, ring shaped pieces rapidly fall out and arecolors like red, orange, yellow, green, blue, and purple. This blend of fruityflavors includes notes of lemon, raspberry, orange, cherry, and lime flavors.
Alongwith their bright colors, these pieces are also covered by a thick, white coatof sugar. “Froot Loops”are a heavily sweetened, “fruit” flavored cereal. This fun, rainbow coloredblend of cereal was one of my favorite childhood cereals that colored your bowla pretty purplish pink. Despite the name, there is no actual fruit present inthis cereal. At first glance, I saw labels of whole grain, fiber, and vitamins,but no mention of natural fruit flavoring. As I payed more attention to whateach crispy rainbow-colored piece tasted like, I realized that there is noactual difference in taste. It turns out that this blend multicolored rings don’tactually represent any real fruit flavors. Froot loops are all actually thesame flavor.
So, if finding out that this cereal didn’t actually have realfruit wasn’t bad enough, now I have to think about all of the wasted timeeffort I spent during my childhood picking out my least favorite flavor. As it states inArtificial Flavors “At first suchflavors were used to add taste and aroma to a limited range of foods – candiesand beverages, for example – and to provide inexpensive substitutes for certainspices. No one expected them to completely replace natural flavors.” (Classenet. al. 338).
Often times, we may not pay close enough attention to foodsbecause of the way they appear, taste, or even cost. The foods we are consumingare many times made with artificial flavorings and additives that we may noteven be aware of. This lack of awareness is due to the fact that we are justaccepting what we are told, and not looking beyond that to see if it isactually true. These flavors were only supposed to add to the natural flavors weare consuming, not replace them completely, something I hadn’t realized untilafter eating “Froot Loops”.