Communication that your technical skills are unmatched but

Communication is simply the process of exchanging a message
or information from a sender and a receiver. Communication has many forms;
verbal, non-verbal, emotional, written, and visual. We live in a world where
communication is a lot more valuable and having the skills for effective
communication is more vital than ever. It is virtually everywhere; whether you
study communications, or engineering.

Effective communication is not only a necessary aspect in
the workplace but also in daily life too. In the information age where
tweeting, texting, and emailing are used widely, effective communication is
longed more than ever because we are forgetting what verbal communication is, let
alone doing it right and effective. Of course, communication through devices is
important. However, we mustn’t forget to speak professionally. For example, in
the US, the divorce rate is nearly 50 percent and surprisingly, the primary
cause for this is poor communication. Having a solid grasp of communication
will surely play a major role on your path to success.

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Let us imagine that that your technical skills are unmatched
but you cannot really communicate effectively, then this puts you in a
situation where you are less likely to be promoted. As stated by a Job Outlook
survey conducted on 2011 by National Association of Colleges and Employment
(NACE), employers look for communication skills the most.

Inside the workplace, effective communication is key. All
businesses have aims and objectives. Effective communication will lead to a
healthier and happier workforce, therefore increased efficiency. Without it,
there would be no sense of synchronisation, no one would understand clearly
what is going on, and group work would be torture. Basically, a lack of effective
communication would lead to inefficiency, therefore financial struggle for the

Diversity in the business is beneficial as it helps generate
ideas and provide insight to international markets. However, a diverse
workplace may lead to language barriers which could potentially become
communication problems. Language barriers may be prominent between people of
different ethnicities. This will lead to understanding problems therefore
production or productivity will decrease and so will efficiency. It is also
stated that businesses that adapt effective communication benefit from increased
productivity and deeper relationships with customers.

Another problem to effective communication is feedback, or the
lack of it. One-way communication may lead to inefficiency as employees would
not receive any constructional criticism therefore they cannot improve their
work. Managers should always provide feedback to employees to maintain their
happiness and willingness to produce good work. Additionally, feedback from
managers will make the employees feel safe and cared for therefore increasing
their motivation. This relates to Mayo’s motivation theory in the workplace
that suggests communication is vital in meeting employees’ social needs, and
furthermore; Maslow and Herzberg that recognising employees’ achievements and
self-esteem needs.

New hires are often exposed to communication problems as
they are not used to the culture of the company. They should what methods of
communication are used inside the company, and the ways to do it effectively.
Managers could help new recruits overcome this obstacle through one on one
meetings or orientation programs. This would benefit the company as well as the
new recruits as they would feel welcomed and motivated therefore avoiding any
potential causes for inefficiency.

Size may become unconventional when trying to communicate
effectively. The bigger the organisation, the harder it will get for
effectively communicating. Especially in more centralised structures where
there are lots of hierarchical levels, communication between the levels will
become a hassle. To overcome this issue, companies with said structure need to
run on an effective culture of communication.

To conclude, there are a lot of reasons why it’s vital for
companies to adapt a culture of effective communication if they wish to avoid
communication problems. As well as the workforce successfully working towards
the company’s aims and objectives, there are motivational benefits to effective
communication. Employees will feel part of the business, coordination and a
sense of control will be established, decision making will be enhanced,
customers will be satisfied therefore more sales and profit, supplier
relationships will be enhanced, and chances of obtaining finance will
significantly increase.




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