Eric most other campaign ads that the media



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an intelligent change to his campaign where he constantly repeated, “he alone
can fix the issues faced by the American people”, republican nominee Donald
Trump took on a much more kind approach where he called on all the voters to
come together rather than attempt to split apart all of us to try “Make
American Great Again.”  In his
political ad named, “Movement”, the positive ad attempts to counter act Hilary
Clinton’s claim that trump has a “go-it-alone” mentality. (“I Alone Can Fix It”
Yoni Appelbaum –  In
this rhetorical analysis, I will dispute the “Movement” ad is showcasing
Trump’s effectiveness as a leader who can bring Americans from all walks of
life together to rebuild the country, make new job opportunities and ultimately
reinstate the freedom and American Pride that we have all been missing.  Presidential nominee Trump, in this ad
claims that he can be the leader and President for all Americans.

was initially noticed for its very upbeat positive tone, unlike most other
campaign ads that the media had focused on the money spent on the ads for his
previous 2016 general election ads. 
This was a complete change in his tactics.   “Movement strikes a balance between energetic and
uplifting feel that allows Mr. Trump to say he’s running on a positive message,
while still offering his fervent supporters a negative image of Mrs. Clinton” (Corasaniti,
Nick. “Donald Trump’s ‘Movement’ Ad: Positive Message, Subtle Dig,” The
New York Times, September 24, 2016). 
Donald masterfully uses pathos. He skillfully taps into the emotions of
his followers, especially their fear, anger, and vindictive desire for justice.

He is running for president at perhaps the most opportune time in history: this
particular time where the majority of people are so disgusted with Washington,
where we feel betrayed by our individual parties and further more frustrated
with the administration at hand. 
But like a knight in shining armor, Trump is swoops in and says the
things they want to say and promises to deliver the things our parties have not
been able to deliver for us.  At
this point in time also, we can attribute this upbeat message to his ratings
skyrocketing!  In June 2016, the
Washington Post-ABC news poll found that almost 70 percent of Americans viewed
in a negative light.  (Clement,
Scott. “Negative views of Donald Trump just hit a new campaign high: 7 in 10
Americans.” The Washington Post, WP Company, 15 June 2016, 

the naked eye, the ad does a great job at showing off Trump as quite successful
businessmen who feel he can continue his success as President of the United
States.  The ad shows Trump in such
a good light that we are basically forced to see his strengths.  This political ad demonstrates a
special focus on the candidate’s credibility, and starts to build his
ethos.  The ad does a great job at
showing his great feats he’s accomplished 
and begins to show us just how trustworthy he really is.  In this part of the ad, Donald Trump
does a fantastic job with ethos. 
One of his favorite things to do is praise himself by telling you how
much the voters love him and how great a business he has built, yet this ad
focuses on us, the American people, and in turn builds his credibility as a
leader.  The ad pulls out all the
stops and showcases his patriotism. 
This ad is mainly pro-Trump yet it still finds a way to undermine and
criticize Hilary Clinton, especially with the addition of the video clip of
Hilary and former President Bill Clinton from an interview where he was accused
of having an affair.  At this point
the author starts to discredit Hilary’s lack of leadership. 

his 2016 political ad, Movement, Republican nominee Donald J. Trump turned over
a new leaf.  He left behind what
many had previously seen as a mean, wretched old man who was a bigot, a sexist,
a unlawful businessmen and made us all see what he can be, the leader for all
Americans and rebuild the country, provide jobs, and restore freedom and
American pride and finally, Make America Great Again.   















Works Cited



Alone Can Fix It’

Appelbaum –


Nick. “Donald Trump’s ‘Movement’ Ad: Positive Message, Subtle Dig,” The
New York Times, September 24, 2016


Scott. “Negative views of Donald Trump just hit a new campaign high: 7 in 10
Americans.” The Washington Post, WP Company, 15 June 2016,



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