ExecutiveSummary:Cafe De Temple is a unique localbar or coffee house that delivers a sociable, effective environment wherepeople can meet. Cafe De Temple is not your distinctive bar where people go tomeet other peoples. Cafe De Temple has a unique facility known as thestructure conversation method that is fairly effective for letting peoples tomeet each other and deliver them with valuable vision into the other individualthrough reflective talks.
The structured system delivers an environmentthat lowers embarrassments and raises confidence allowing peoples to meet otherpeoples and achieve vision into their nature by way of thoughtful discourse. Meetingpeople is one of the largest hurdles 20-45year old singles face. Cafe DeTemple offers this group with an effective key to this problem. Companyanalysis:Overview:The CafeDe Temple is an advanced bar & coffee house with a focus on markets in BasantapurArea. Our customers sort from small class to high class people. We empower ourcustomers to assist maximum quality, delightful hot and cold beverages, mainlythrough single-serving capsule methods and state of the art machines. Our wide-rangingproducts and service variety also includes Immediate Beverages Systems, CoffeeBeans To Cup Brewing and Filter Coffee Solutions.
You find all for excellentcoffee and other beverages at The Cafe De Temple. From a worth cappuccino producerfor a 5persons office, to expert turnkey set ups for coffee shops. We also selland rent our machines.
We also deliver technical facilities to conserve the maximumunique quality principles and to be familiar with our clients.Cafe DeTemple is registered as a LimitedLiability Corporation in the state of Kathmandu. Virat Poudel owns 59% of thecompany as well as his brother Dhoni Poudel holds minority stakes in Cafe De Temple.MissionCafe De Temple mission is to deliver a community bar/coffee shop where single peoplecan come across. We occur to attract and sustain customers. Our aim is toexceed the beliefs of our customers. Situation Analysis:Cafe De Temple has just started the business, andmarketing is must to its achievement and upcoming profitability.
The bardelivers an environment for people to hangout in a relaxed.Availability of person meeting environment is formed. The basic market need is theplace where singles can come across new similar peoples. Cafe De Temple uses a culturedconversation structure to boost and ease singles meeting each other. Market Overview:Cafe De Temple have a good knowledge about the marketand has a great deal about the mutual attributes of the valued and loyalcustomers.
Cafe De Temple will influence this info to better recognize whois served, their specific wants, and how the Café can be better to connectwith them.In 2016, the worldwide bar/restaurant market touched $23 milliondollars. Alcohol sales are predictable to grow by 10% for the upcomingyears. This growth can be recognized to several factors. The firstfactor is Nepal’s faith on alcohol for socialization. This influence isintuitive as alcohol breaks down social embarrassments.Another feature is the trend to eat and drink outdoor. This occursas new trend in Nepalese people.
The have started to work more hours throughoutthe week. Eating and drinking out is an accessibility that many are eagerto pay for. It also delivers interaction with new people.SWOT AnalysisThe SWOTanalysis captures significant strengths and weaknesses inside the company anddefines the opportunities and threats fronting the Cafe.
Strengths· Solid relationswith 3rd party merchants.· Outstandingstaffs who are extremely qualified and customer focused.· The organizedconversation system.Weaknesses· The Cafelimited brand equity.· The struggle torepeatedly have present and new talks subjects.· An imperfectmarketing budget to growth brand responsiveness.Opportunities· A rising marketwith an important proportion of the of the target market place still ignorantof the Cafe.· Increasingsales opportunities as persons becomes aware with the benefits of thestructured conversation system.
· The skill to minormutable prices through effectiveness advantages.Threats· Competitionfrom locals.· Competitionfrom other sources of singles seminar occasions.· A crash in theeconomy which will reduce optional expenditure. Marketing Strategy:Cafe DeTemple strategy will be constructed on shared Cafe’s value to the targetedsections. This will be done by a diversity of procedures.
The firsttechnique will be strategically positioned advertisements. One residencethat will be used for advertisements is The Himalayan Times, TGIF magazinesthat specifies all of the entertainment in Nepal. This will be the chiefsource of ads because the demographics of their circulation are fairly similarto Cafe De Temple demographics. Anothersource of marketing will be prepared with strategic connections withcorporations that have alike customer demographics. The strategic relationshipwill be equally advantageous where both organizations will progressreflectiveness for each other. Theother method of promotions will be using “grassroots” techniqueswhere customers will be given vouchers for their mates to try Cafe De Templefor the first time. The voucher will be a financial encouragement for the beginnerto try Café De Temple. The voucher also has the additional power of a recommendationfrom a mate.
Objectives· Improve a brandawareness.· Grow growth insales and decrease in marketing expenditures.· Growconsciousness of the structured conversation method measured by customerscoming to the Café exclusively for gathering people.· Adouble digit progress degree for upcoming future days.
· Diminishthe variable costs by productivity gains.· Increaseprofitability within the first year.Marketing Mix:Café De Temple’s marketing mix is included of these following methods topricing, distribution, advertising and promotion, and customer service.
· Pricing: the pricing structureis created on normal industry follows.· Distribution: all services and goodswill be circulated from Café De Temple’s trade space.· Advertisingand promotion: the most fruitful advertising will be with ‘THE HIMALAYAN TIMES’. Moreover, strategic relations will beestablished with similar companies as well as the use of a grassroots promotionmethod.
· Customerservice: obsessivecustomer consideration is the main mantra. The Cafe’s philosophy is to doall that needs to be done to influence the customer. While this coulddecrease short-term incomes but will toughen long-term income. Actions Program:The first 2 months will be used to fixthe bodily position, hire staffs, begin vendor dealings and obtain aliquor license.
The 3rd month will be the grandintroductory. Business during the 2nd month will be justifiablyslow as a stable customer base takes while to form. By month 4 it iscalculated that sales will increasingly grow.Marketing expenses are accounted to stay fairlystable throughout the year. There will be a primary ramp up of expenditure toproduce visibility.
After this ramp up promotion will be justly reliablein the future.FinancialsThis unitwill deal a financial outline of the Café De Temple as it relates to themarketing actions. Sales Forecast: Sales Forecast 2001 2002 2003 Sales Drinks $105,921 $271,254 $296,874 Food $69,908 $179,028 $195,937 Total Sales $175,829 $450,282 $492,811 Direct Cost of Sales 2001 2002 2003 Drinks $26,480 $67,814 $74,219 Food $29,361 $75,192 $82,293 Subtotal Direct Cost of Sales $55,842 $143,005 $156,512 Expense Forecast Marketing Expense Budget 2001 2002 2003 Advertising $4,800 $2,400 $2,400 Strategic relationships $2,000 $1,200 $1,200 Other $2,400 $1,200 $1,200 ———— ———— ———— Total Sales and Marketing Expenses $9,200 $4,800 $4,800 Percent of Sales 5.
23% 1.07% 0.97% Implementation:The given milestones classify key marketing programs. It is significantto complete each one on time and on budget. Milestones Advertising Start Date End Date Budget Manager Department Marketing plan completion 1/1/2001 2/1/2001 $0 Karen Department Advertising 1/1/2001 1/1/2004 $9,600 Karen Department Strategic relationships 1/1/2001 1/1/2004 $4,400 Karen Department Grassroots promotion 1/1/2001 1/1/2004 $4,800 Karen Department Total Advertising Budget $18,800 PR Start Date End Date Budget Manager Department sassadsdfdf 1/1/2006 1/15/2006 $700 ABC Department afafa 1/1/2006 1/15/2006 $8600 ABC Department ijfiefj 1/1/2006 1/15/2006 $400 ABC Department Other 1/1/2006 1/15/2006 $100 ABC Department Total PR Budget $9800 Direct Marketing Start Date End Date Budget Manager Department hdweid 1/1/2006 1/15/2006 $1000 ABC Department bjefbd 1/1/2006 1/15/2006 $2000 ABC Department Total Direct Marketing Budget $3000 Web Development Start Date End Date Budget Manager Department Web page cost 1/1/2006 1/15/2006 $1500 ABC Department Total Web Development Budget $1500 Other 1/1/2006 1/15/2006 $0 ABC Department Total Other Budget $0 Totals $28,800 Contingency Planning:Difficulties and risks:· Problems making reflectiveness and awareness of the Cafe.· Lower than predicted intake of alcohol.Poorest case dangers mayinclude:· Determining that the trade cannot support itself on a continuing basis.
· Having to clear up tools to cover liabilities. Conclusion:Ø Understanding Consumers preferences and demand is key to growth ofbusiness.Ø Pricing and quality are the important factors.Ø Brand loyalty after sales is must.