Humanities Tourism InquiryMingdao GavaldaContemporary Studies 10 Moodie Title Question:What class in airlines do AIS tourists fly in?Hypothesis: AIS families will usually travel in the business cabin of the plane. Because of this schools high tuition and therefore affluent families, they are more willing and able to spend more to make their travel experience more comfortable. AIS families will usually travel in the economy plus cabin of the plane. Because of their high income, but also economic consciousness, they are more likely to choose the option in the middle, the economy plus one.
AIS families will usually travel in the economy cabin of the plane. Because some have worked very hard to be where they are now, they are more likely to be conscious and limit themselves in spending money for arguably the least important element of a trip. The reason for which this question was chosen was because Atlanta International School is a community with many affluent families, which means it is likely that they fly more often than the average americans.
Therefore, it is fair to say that most, if not all AIS students have flown on a plane before, which makes data collection much easier. MethodologyA survey will be sent out in order to find data from the 10th graders at AIS. They will then determine which cabin they most often travel in, choosing from four different options: Economy, Economy Plus, Business, and First Class. I will also be conducting secondary research about the history of airline travel in order to better understand my results. Introduction:As air travel has become more and more accessible over the years, Atlanta has emerged as the busiest airport in the world. Known as Hartsfield Jackson Airport, it averages almost 2,500 flights per day. But to give a little background relating to the research question, we must first take a step back.
When commercial aviation first started out, there was no need for a class system. Not because the planes were luxurious, but flying was just so new that the experience of flying was the luxury itself. It’s as if Virgin Galactic were to sell different class seats on their flights to space, which will undoubtedly happen in the future, but as of right now, it doesn’t make financial sense to offer different cabins because people are paying for the experience itself. The story of airline classes is one of great economical ingenuity, as people have figured out a way to sell the same product for different prices to different people. The overall product that airlines are selling is the same no matter which class you’re flying; a flight from point a to point b. In 1952, airlines started selling the same flights for different prices.
One airline, for example, sold standard class one-way tickets between New York and London for $395 and tourist-class tickets for $270. It was the exact same flight on the exact same plane, the difference was in the ticket. Tourist class tickets had to be purchased in advance and had no flexibility; you had to fly on the exact flight the ticket was purchased for. As the name suggested, these tickets were primarily for tourists. Tourists plan trips far in advance and don’t really need flexibility so it was no problem for them to commit to one flight. The full-fare tickets were for the other type of traveller; the business-person. Business travelers, first off, don’t typically pay for their own tickets.
They’re paid for by their employer so they individually don’t really care what the ticket costs. Business travelers also require flexibility and generally don’t purchase tickets until the last minute. At the time, it was common practice to just walk up to the counter an hour before a flight and buy a ticket. That’s what the full-fare tickets were for. Through this system, the airlines segmented the market into two categories based on what people were willing to pay.
In 1978, airfare was deregulated in the US. Previously, all airfares were heavily regulated in the US and it was difficult for airlines to charge the cost they wanted for different classes but with deregulation airlines now had full control over their ticket prices. At the time, much of the difference was still in the ticket. Some airlines had introduced first class fares with nicer seats, but airlines realized that they had to start treating the business-people who bought a full-fare coach ticket differently than the tourists paying a discounted fare because more and more of those business travelers were just paying the tourist class fare.
It began by just physically separating the passengers. The full-fare passengers would be seated up front while the discounted fare passengers would be put in the back. Then, some airlines started blocking out the middle seat next to the full-fare passengers.
Finally, some airlines started to build cabins with slightly nicer seats and better amenities. The difference these days between economy class and business class is huge; it’s a cramped seat versus a bed, but the difference between business class and first class is just a bit more room and some better food. It’s very hard for airlines to sell first class for much more than business class since the experience is largely the same but the cost for the airlines to run a first class cabin is significantly more. Therefore, more and more airlines are taking out their first class to just put in more business class, it just makes more money. If an airline could fill an plane full of business-class passengers it would, but pretty much no route has the premium demand to fill a plane-full of business class.
Everyone in economy, in the end, is just there to fill the plane. Data: Data Analysis:What this data shows is that there is a strong preference for Economy class amongst AIS 10th graders. In fact, the number of people who said that they usually travel Economy was more than every other option combined (22 vs 15). It can also be seen that no one regularly flies first class. In terms of showing data, both style graphs have their own strengths and weaknesses. The pie chart, is great for a more visually compelling comparison data, as some may find it easier to compare the size of parts of a whole, instead of side by side, which is what a bar chart offers. The advantage of the bar chart on the other hand, is that you see the actual number of results for each choice, instead of as percentages. This can avoid any kind of data misrepresentation, which sometimes can happen when using only percentages.
For example, when testing medication, if the sample size is only 5 people, but the data is only represented as percentages, one could say that 100% of recipients didn’t respond with any negative side effects. The problem is that the larger and varied the sample size, the more accurate the data, which can be essential for some data. It’s for that reason that if I could only choose one graph to show, it would be the bar chart.
Conclusion: Economy class was the most popular choice, with no one picking First class. This may be because a first class ticket can cost around 12 times more than an economy ticket. For example, a one way ticket from JFK to LAX is around $250 in economy, but $3000 for first class. As discussed before, since the start and end destination is the same,it is fair to say most people (AIS tourists included) don’t feel the need to pay so much more. Therefore, hypothesis three is the one which is supported by the data collected.
Evaluation: I feel pretty neutral about this project overall. It was a good practice of data collection and analysis, which is an essential skill in many academic fields. The one thing I disagreed with was the fact that we were given 3-4 classes to come up with a question, write a hypothesis and a methodology, and come up with our survey questions only to have wasted all of that time because of something that no students could’ve seen coming. Many were forced to change their topic, while it would’ve just been easier for the people who’s questions weren’t included in the larger survey to send out their own.
The people at this school are definitely used to the survey spam by now, and it’s not as if we are forcing them to complete them, everyone has the option to ignore a survey as many already do. Apart from that, it’s nice that we were allowed to be flexible and pick our own topic of interest, which helps us find out more about what we find interesting or relevant. Bibliography:”Airline Deregulation: Triumph of Ideology Over Evidence.” Airline Deregulation: Triumph of Ideology Over Evidence | On the Commons, www.
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