In followed. When collecting personal data, you must

In this report I will provide an
overview of all the considerations in terms of how they could affect my job
role activities or the activities of my workplace.

3.1       Describe
legal considerations of professional practice         

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Data Protection

There are specific rules that must
legally be followed in terms of data protection. Specifically, for marketing
purposes you may hold customer names and addresses along with other sensitive
information such as; contact information, employment history, medical
conditions, convictions and credit history. This information must legally be
“secure, accurate and up to date.” However, the collection of personal data is
not limited to customers, records of employees will also need to be held on

There are also rules regarding the
collection of this information that must be followed.

When collecting personal data, you
must tell the person who you are, what the information you are collecting will
be used for as well as making them aware that they have the right to see the
information and amend it if it is incorrect. Along with this you must make them
aware if you are going to pass the information on to any third parties.

There are also data protection laws
that will require businesses to provide details of how the personal data will
be used and handled. The professional body that enforces this is the ICO
(Information Commissioners Office)

Anyone can make a data protection request and
these requests must be responded to within 40 days. Whoever makes the request
has the right to know:

“what information is being usedwhy it’s being usedwhere it came fromwho can see the information?”

This information must be sent as a
paper copy except for if an email request is made and if the person requesting
agrees to receive the information via email. They also must be able to
understand the information they have been given.

Any misuse of personal and sensitive
data could be met with a fine or being ordered to pay compensation.


Health and Safety

There are a few different health and
safety acts that cover various aspects of health and safety.

The Health and
Safety at work act (HSWA) 1974

is legally required to be practiced by employers to ensure employees and the
health and safety of others is maintained. If the company has five or more
employees there must be a written health and safety policy statement,
Flightcase Warehouse has more than five employees and will have this.

Management of
Health and Safety at work Regulations (MHSWR) 1999

act requires employers to write risk assessments on anything that may be deemed
a risk, this is to minimise the dangers in the workplace. The risk assessment
is used to see what hazards are in the workplace, how dangerous they are, put
in place controls to minimise the risk and outline a plan.

to the HSWA if the company has more than 5 employees the risk assessment must
identify which group of employees are most at risk. This also requires
“competent people” be put in place to set up emergency procedures as well as
give employees information and work alongside them as every employee is
required to report dangerous situations and potential risks and hazards.

Hierarchy of

The law requires employers to reduce
risks using the “Hierarchy of controls” This is as follows:

1.      Eliminate the risk entirely

2.      When it is not possible to eliminate the risk
entirely the activity should be made as safe as possible.

3.      If it is not possible to make the task any less
dangerous the work should be redesigned to reduce the risk.

4.      If the work cannot be redesigned within reason
remove the exposure to risk for the people at risk

5.      Training should be given as well as other
protective measures such as PPE


The Reporting of Injuries,
Diseases and Dangerous Occurrences Regulations (RIDDOR) 1995

This act requires that incidents that
result in death, major injury or absence from work for more than 3 days are
reported to the incident contact centre. It also covers incidents that involve
a member of the public aa well as violent incidents that result in injury, but
it does not cover verbal abuse or threats.

Representatives and Safety Committees Regulations 1977

Within every workplace there should be
a safety representative nominated by trade unions that represents all staff on
everything to do with health and safety.

Staff should talk to the health and
safety representative regarding any issues to do with health and safety and
they can then take these issues further if they have any concerns. Legally they

Raise complaints
with management

Consider hazards
and complaints

Inspect the

Consider any
accidents or incidents that have occurred

Get information
from employers and inspectors to help them carry out their role.

Insist that a
health and safety committee is set up

Employers must also inform employees
of all matters regarding their health and safety.

These are the main health and safety
acts that affect my workplace.


Computer Misuse

There are many things that can be
counted as computer misuse some of them are as follows;


Hacking is where security is breached
by a person using malicious methods to access data on another person’s
computer. Hackers can target anyone and for any reason, so it is best to be
safe where possible online and use reliable sites and have some sort of
security program installed.

Data misuse and
unauthorised transfer or copying

The transfer of data digitally is very
fast, and this makes it very easy for data to be stolen or transferred without
any sort of permissions. This is illegal as the data may be copyrighted and
this would be stealing.

Copying and
distributing copyrighted software, music and film

This would likely not apply in my
workplace but the copying and distribution of medias such as movies and music
are a breach of copyright which is against the law.

Email and chat
room abuse

It is well known that people’s
identity online may not be what it seems, and this causes problems like email spam
and deception. This medium is used widely to spread the word about legal and
illegal products and services.


In recent times it is frequently
bought to light that some choose to look at indecent material online during
work and this material may show illegal acts and should not be viewed anywhere.
It is also prosecutable if people are found to be in possession of this

Identity and
financial abuse

This is the misuse of people’s
information and financial details to commit fraudulent crimes. This can be from
seemingly legitimate people that can steal information to people attempting to
create counterfeit money.


Viruses are just programs that are
used to cause damage to computers or hinder the user.


Copyright and intellectual property

Copyright and intellectual property
can both be treated as assets or as physical property of a company.
Intellectual property being an overall term for; copyright, trademarks, design
rights and patents.


Copyright is any works that exist as
written, artistic, musical and dramatic work and covers movies sound recordings
and typography (Logos). It gives the owner / creator full control of the work
and stops unauthorised used. If a piece is used the creator can take legal


Trademarks can be; names, words,
slogans, designs, symbols or anything else that is unique and can be used to
identify a product or company. Trademarks must be registered and can take
several months to process.

Generally registering a trademark only
counts in the country that it is registered in this may be a problem for larger
businesses or a business looking to expand. The solution to this is a company
called WIPO (World International Property Organisation) they have something
called the Madrid International trademark system which means any trademark can
be covered anywhere in the world.

Design rights

Design rights must be registered the
same as copyright and trademarks and it will be the creator who has the rights
to the design unless the design is commissioned. The rights work most like
copyright and can be sold or transferred.


Patents cover processes and inventions
rather than works and stop people using them. Patents give the creator
exclusive rights and can take up to 2-3 years to be given the rights.


3.2       Describe ethical considerations of professional practice     

(Privacy, use of personal
and financial information, security, copyright, product descriptions etc.)

Within my role at the
Flightcase Warehouse I must handle customers personal details from time to time,
when doing this I have to consider what I am doing with it as the details are
confidential and cannot be misused in any way. Similarly, with copyright I must
use copyrighted material on occasion and can’t break any laws or legislations
when doing so.


3.3       Describe how quality management affects own job role     

(Systems, policies,
practices, documentation etc.)

Quality management within a
business affects not only the business itself but each individual employee and
job role. Without good quality systems to use I could not manage our website
fully meaning that it would not be as good as it could, it would also stop me
from helping with sales by taking orders and payments. Policies are in place to
guide and without good policies there would be very little guidance within my
role as I am a new role within the company internally as Flightcase Warehouse
only has an external marketing team and myself at present. Documentation is key
for what I do as I always need to refer to previous work and content that I
have created such as photos and images created.

3.4       Identify conflicts of interest which can arise from own job



4.1       Explain
the differences between types of employment status         

There are different ways to be employed, a few are;


sole traderfreelancercompany owner employee apprentice


Sole trader


Job Security.


Job security for a sole trader is all down to the individual, how business
is going and if what they are providing is required. A lot of sole traders have
times where they make very little to no money, so this type of employment isn’t
always completely secure.


Tax arrangements.


HMRC must be notified if you are self-employed and then the sole trader
must complete a self-assessment tax return each year as well as paying national
insurance contributions and income tax on any profit that is made. If the sole
trader also expects to be making over £85,000 (since April 2017) in a year they
must register for VAT.


Employment rights.

Employment law doesn’t
always cover sole traders or people who are self-employed because they work for
themselves and are their own boss. They are however still protected by Health
and Safety and Discrimination Acts, but the rights and responsibilities of someone
who is self-employed are set out by contracts with clients.

Working patterns and flexibility.


Being a sole trader means that you work for yourself in a business set up
by you. This means you can decide when you work; the days and times as well as choose
when you have holiday and how much your services are worth. This type of
employment gives the most control over your working patterns and flexibility.




Job Security.


Being freelance is like being a sole trader in the fact you work for yourself.
Freelancers provide a service to a company either long or short term without
being an employee.


Tax arrangements.


Freelancers can manage their tax themselves but depending on how much they
make they may also be required to pay through HMRC. (More detail to be added)


Employment rights.

Employment law doesn’t
cover freelancers because they work for themselves and are their own boss.
Meaning they don’t get sick leave, maternity pay or a pension scheme. However,
like the rights of a sole trader they are covered by health and safety and must
not be discriminated against and they must be paid for any work that they have

Working patterns and flexibility.


Freelancers are very like sole traders in the fact that they choose when
they work and how much their services are worth. The difference between the two
Is that freelancers are employed by another person to do a job they don’t
directly run their own business. This option allows flexibility and control
whilst also being more secure than being a sole trader.


Company owner


Job Security.


A company owner has a huge amount of control meaning that the harder they
work the more definite it is that they will do well (excluding circumstances
out of their control) meaning that if work is done and the business runs
smoothly this may be the most secure type of employment.


Tax arrangements.


Companies of any size are going to have to pay a wide variety of taxes


Corporation tax Value Added Tax or VAT National Insurance PAYE Stamp Duty


Corporation tax is the tax on a company’s taxable income and profits. The
company must calculate their own tax liability and must pay this on a due date
every year that is determined by the profits earned.


VAT must be registered for by a business after they reach a turnover of
over £85,000 (since April 2017) in a year. It Is paid quarterly based on sales
and purchases.


National Insurance must be paid by the employer and the employee so as a
company owner you must pay twice as even though you work for yourself you would
be classed as an employee of the business but also an employer.


PAYE or Pay as you earn is a scheme that is run by HMRC to take income tax
as employees of the company earn. Sole traders do not have to pay this. But as
a company owner you are still seen as an employee and therefore you must pay
this too.


Stamp duty is tax that is paid if you rent premises for your company so
because of this it is a tax that only really applies if you are a company
owner. It also applies when you sell or buy land.


Employment rights.


Company owners have the same rights as normal employees this includes;


Sick pay Maternity, Paternity and adoption
leave Notice periods Protection against discrimination
and unfair dismissal The right to request flexible working
Time off in emergencies Redundancy pays.


Working patterns and flexibility.


Being a company owner means that you run a business from day to day and
most likely employ other staff to aid in the running of the business. Owning a
company gives you control of what you do but is a lot of responsibility. Most
company owners will play a big part of running a business and this makes it
like standard employment in a way, as a company owner will likely still have to
work Monday to Friday, nine till five.




Job Security.


Standard employment is the most secure type of employment as it is a day to
day job usually from nine till five and is paid on a regular basis. Employees
can be made redundant however, so this is the only real threat to the security
of the job.


Tax arrangements.


Employees must pay an income tax and a national insurance contribution if
they earn over £157 a week.


Employment rights.


Like a company owner their rights are;


Sick pay Maternity, Paternity and adoption
leave Notice periods Protection against discrimination
and unfair dismissal The right to request flexible
working Time off in emergencies Redundancy pays.


Working patterns and flexibility.


An employee is just a normal worker hired to do a specific job, most
usually work nine till 5 Monday to Friday and have weekends off (depending on
the job as retail employees may have to work weekends.) this is the most common
type of employment.




Job Security.


An apprenticeship usually lasts around a year and is a secure type of
employment if the employer, apprentice and training provider are happy with the
way things are working there shouldn’t be any problems. After an apprenticeship
ends a position may be available to the apprentice to stay on with the company.


Tax arrangements.


Tax for an apprenticeship wage varies as national apprentice minimum wage
is £3.50 which means that they would not have to pay national insurance
contributions but would still have to pay income tax if they earn over £11,500.


Employment rights.


Apprentice rights are the same as a normal employee and company owner but
often must accrue holiday as they will be new within the company.


Working patterns and flexibility.


An apprentice is like an employee however they are usually payed apprentice
minimum wage and they must attend college or training as it is mandatory to
complete the apprenticeship. Other than that, they are usually the same as
every other employee.


4.2       Explain
career progression pathways in digital marketing

(Promotion, job roles, freelance, own
company etc.)

Currently I am a digital marketing
apprentice at. Within this path I would like to become a Marketing manager or
director which would give me a lot more experience as it is more involved than
what I do right now and is a lot more responsibility I think this would develop
my skills in marketing even further.

I have also explored other marketing
roles such as;


Direct marketing

Digital marketing

These are all roles that I could
naturally progress into from where I am currently as they are similar but more
specific than what I do now.

As for other jobs that I could get
because of my apprenticeship and the experience I will have gained, I believe I
could move on to marketing in other companies or agencies, as well as possibly
starting my own marketing business. 


4.3       Describe
sources of support for career progression in digital marketing

(Business link and start up
organisations, careers services, employment agencies, information etc.)

I will need the support of my
apprenticeship and the skills, knowledge and experience that this will give me,
as well as extra support from learning skills that are relevant to my role. I
am on a photography course. In the future, I hope to be more in control of the
company’s social media platforms as well as writing blogs and developing
campaigns. I think as the task becomes more prevalent that I should look for
extra training to be able to do it to the best of my ability.


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