Type: Research Essays
Sample donated: Freddie Freeman
Last updated: April 23, 2019
Introduction:In this report I will be outlining three articles that have experienced atechnical change, underwent a merger and have experienced changes due tobrexit. The articles will be of 2018 published from online newspapers. Technical change There are a number of changes to the Smartphone industryin the coming of 2018, most of which are subtle. With the exception of a touchID sensor embedded in the screen of a little known Chinese company Vivo alongwith Synaptics who have successfully showcased a prototype at 2018 CES(Consumer Electronics Show) this January. Synaptics are the one who haveperfected the technology to be implemented in a Smartphone.
You would believethis type of innovation to be achieved by Samsung, Google or Apple by now. This advancement in the touch id technology will alsoenable a great leap into a truly bezel-less display. Although Synaptics are notthe first bring out this technology infact, it was Toshiba back in 2007 whorevealed something similar but took just over 10 years for Synaptics and vivoto demonstrate the capabilities and possibilities in this year’s CES 2018. Synapticsare ready to step into the big leagues with the Synaptics Clear ID being twiceas fast as 3D facial recognition.
(https://news.sky.com/story/phone-embeds-fingerprint-sensor-within-screen-in-world-first-11208835) Synaptic are aware of the growing market for fingerprintpreferences in front of a phone but with the Smartphone industry quicklyshifting to the infinity displays they need to make their unit of productionlow. We know that Samsung are the kings of display when it comes to the OLEDUHD+ screens.
Synaptics have been trying to match Samsung for some years now.At CES 2018 apart from the breakthrough of touch id the company have also beendeveloping their OLED display driver ICs displays as their touch ID only workson an OLED display as it complements the OLED pixels to work. Merging Firm The Anglo-Dutch oil company Shell will soon be sellingelectricity and gas direct to householders in the UK for the first time afterbuying one of the county’s biggest energy suppliers, First Utility. The acquisition of the largest supplier outside of the”big six” compounds a year of upheaval in the UK energy market, which isalready being transformed by the proposed merger of Npower and SSE and theimposition of price caps.
Advertisement Shell has bought First Utility outright for anundisclosed sum, and will be supplying 825,000 households if the deal completesas expected at the end of February. Industry figures said the price was likelyin the region of £200m-£300m. The move is the latest in a buying spree by Shell, whichhas acquired two electric car infrastructure firms in recent months as itdiversifies beyond oil and gas. Mark Gainsborough, its executive vice-president of newenergies, said: “The supply and demand of residential energy is rapidlychanging, driven by new technologies that enable householders to better managetheir energy use, and the need for a low-carbon energy system.” Experts said the entrance of Shell into UK energy supplywould cause a significant shake-up. Guardian Today: the headlines, the analysis, the debate -sent direct to you Read moreRobert Buckley, research director at analysts CornwallInsight, said: “It clearly is a brand that is an order of magnitude bigger thanany other brand coming to UK energy retail. It’s one that will make anycompetition sit up and take note.” Buckley said it would be a good thing for consumers.
“Oneof the issues that have come up consistently is having confidence in the brandyou want to switch to, and people will have heard of Shell and have regularinteraction with them through a forecourt,” he said. First Utility, which launched in 2008 and has grown intothe biggest independent energy supplier in the UK, has recently diversified,branching out into broadband supply earlier this year. The company said the takeover by Shell would enable it todevelop new products for customers, including ones relating to electric carcharging. Darren Braham, First’s co-founder, said: “First Utilityhas brought significant disruption and competition to the energy market andthis move will help us to capitalise on all the opportunities provided bydigitalisation, decarbonisation and the move to battery technology and electricvehicles.” Shell is entering a market which is under intensepolitical scrutiny and faces the biggest change since privatisation with theintroduction of a price cap on default tariffs in early 2019.
Of the biggest energy suppliers, First Utility will beless affected by the measure because it has the lowest proportion of customerson tariffs that will be capped – 23% compared to market leader British Gas on67%. Gainsborough said Shell hoped to increase market share.”We are moving in with ambition to grow significantly over time,” he said,adding that the company was undeterred by the threat of price caps. The realityis the UK is, counter to what many think, it’s a very competitive market forhousehold energy.” Gainsborough continued that it was too early to saywhether First Utility would rebrand but in terms of the management team itwould be “business as usual” initially. Braham said the sector was in flux and Shell’s scalewould help it take advantage of that.
“I think there’s a big change in themarket with price caps coming, and the big six are quite vulnerable.” He added that the company was also looking to expandinternationally to other markets. Business Affectedby BrexitEasyjet and countless other airlines have been affectedby brexit and the EU referendum. The biggest impact was the drop of sterlingthe past year and profits have declined by over £100m of and pre-tax profits fellby one sixth to £408m which points to the devaluation of pound after Brexit. For both historical and most importantly technicalreasons, aviation markets are highly regulated. Airlines rights to offerservices between any two locations in two different countries are governed byspecific agreements between the governments concerned. EasyJet along with Britishairways are both UK owned airlines meaning they have full freedom of part ofthe European Common Aviation Area (ECAA). When the UK leaves the EU, without special arrangementsthe UK’s membership of the ECAA would lapse and these airlines would lose alltheir automatic rights to operate to, from and within the ECAA.
Furthermore,their rights would also lapse on routes that are now governed by agreementsbetween the third-party country and the EU (such as the EU-US “Open Skies”agreement).However, it is important to note that these rights are reciprocal. USA andother ECAA carriers would lose their automatic rights to fly to the UK. The airline industry undergoes extensive regulations relatedto their security, safety, environment and air traffic. Most of these rules areimplemented globally and determined by the international Civil AviationOrganisation (ICAO). Where they aren’t met,these standards need to be agreed by the two parties establishing trafficrights.
This is to make sure that the aircraft entering their airspace is tothe Aviation standard set by the ICAO; well maintained, safely operated and notneedlessly noisy. They will also uphold that these rules aren’t limitingcompetitions.