Korea’s becoming more premium and diversified, as the

Topic: BusinessInternational Marketing
Sample donated:
Last updated: February 19, 2019

Korea’s coffee industry is more than doubled compared to 5 years ago.The expansion in consumption and import of coffee made Korea 11th largestcoffee market in the world. People in South Korea are one of the top globalcoffee consumers, thinking about the size of the country. There are about 12300coffee shops in the country and it is expected to have 1000 more coffee shopsby the end of 2018.

  Coffee consumptionmarkets are expected to take half of the world total within seven years. A lotof these markets take place in Asia. Demand and competition would bring out ahigher quality of the coffee. As the demand for coffee will grow steadily, thedemand for premium coffee would also increase. At the beginning stage of theentrance of café in Korea, people tend to favor instant and quick coffee. Infact, countries and Asia and other countries in which people used to drink teafavored instant coffee later. Instant coffee is not simply about quickly makingand drinking coffee. Instant coffee is becoming more premium and diversified,as the coffee market in Korea is expanding.

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Coffee market in Korea has beenrising exponentially, especially for past seven years. The Number of coffeeshops and consumptions of coffee has roughly tripled since 2005. The size ofthe coffee industry of South Korea has been growing more than 2.

6 timescompared to 2012. With the rapid expansion of coffee industry in Korea,franchise coffee shops are also increasing. The consumption trends amongstyoung people and a cafe culture are the key factor that runs the coffeeindustry. World Barista Competition(WBC)Although Korea is so much popular for having excessive amounts of coffeeshops, they do not perform well in World Barista Competition. Korea ranked 18thplace for 2016 WBC, 34TH place for 2015 WBC, and 14TH place for 2014 WBC. EvenWorld Barista Competition is held in Seoul, Korea performed poorly on it.

Theyhave never made to the semi-finals. Such poor performance in such cafésaturated country represents that Koreans are not really interested indeveloping coffee. 

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