LINKS:Links areused to connect one webpage with another. The next linked page is usuallyrelated to previous page is some way.Syntax tocreate links in html:Anchor_TextBACKLINKS:Backlinksare the links that brings a user from a webpage to a website. That websiteusually contains additional information about the content where the link ismentioned. Backlinks are created for the purpose of Off-Page SEO(Search Engine Optimization)which is a very helpful technique to rank a website.

Backlinksare helpful only if we use them in a right way. Backlinks should not be only usedfor promotional purposes rather it should be beneficial for both visitor aswell as website owner. If a website has large amount of backlinks, chances of awebsite to be at good rank are high.To make yourwebsite reputed, your backlinks should be present at high authority websites.A linkedtext should describe about what would be present at that link. So that only interestedusers follow that link.

If you mention a link that has no meaning with thepresent content then that website can be marked spam by a search engine algorithm.A website might get some traffic by having irrelevant links but that trafficwill not be beneficial for both owner and visitor, so it’s better to have abacklink that contains relevant and additional information for the user.IMPORTANCEOF BACKLINKS:Havingbacklinkgs is beneficial for a person who has submitted his webpages to searchengine as well as for a person who has not submitted his webages.If a websitegets visitors only by searching on web, then that website will lack the useful audience.When a search engine crawler crawls different websites and it sees thebacklinks of your website on a webpage it and submits the information about itto search engine, The search engine algorithm checks the validity of your linkand if that link is not a spam, your website will be ranked to higher level.That’s how backlinks work.

Even if you have not submitted your webpages tosearch engine but you still want your website to be found on search engine atgood place, backlinks are very helpful in this case.HOW TOUSE BACKLINKS?Backlinkswill be helpful only if they are used at right place. Suppose you have largenumber of backlinks on different webpages but a visitor finds no relevance inyour website after visiting it. It will bring traffic on your page but thatwill be of no use if that user doesn’t find something useful and leaves thewebsite immediately rather it will lower down the reputation of your website.So you should know how to properly use the backinks.Your linksshould be present only at that webpage or blog which has which has contentsimilar to your website.

Firstly find the website or blog of your type and askthe owner to place your links on their page. If the owner finds yourinformation relevant and unique then he can place your links on their website.That kind of backlinking will give best results.             Avoid using URL of your website,instead use text links that directs to your website as it will not break theflow of the reader while reading the content on a webpage.

If your backlink isplaced at good quality page then your page is likely to be followed by a user. Having ourlink on a high authority website is far better than having link at low authoritywebsite as if our website link is at high authority website. It means that our websitehas quality content which will attract many users. But not only high authoritywebsite, a website where our links stored should be similar to our website so auser who has visited that website finds the relevance in our website too.            Text link should provide additionalinformation about the article where this link has been placed. The links ofyour websites that are backlinked should be beneficial for you and others too.

Avoidoveruse of anchor text in a page. Place the link only where it is required.LINKMANAGEMENT PROGRAM:Linkmanagement programs tracks the incoming links to your websites and also tellswhat type of websites those links are coming from.

Hence it helps us to manageour baclinking process.What doesLink management software do?It tells:1. Fromwhich domains the links are coming to your site2. What typeof websites those links are coming from3.

Backlinksof competitor pages4. Qualityof a website Linking ManagementTools1. Linkdex2. MOZ3. Raven4. AdvancedLink Manager5.

MagesticSEO6. GoogleAnalytics            You have to find the right placewhere your links can be stored .By indexing tools you can check the competitorwebsite’s backlinks and by that we can check what are those websites linkingto.METHODSTO BUILD BACKLINKSGuestography:Guestographymeans creating an infographic and putting it into a guest post. This techniqueis useful in having the visitors who actually are interested in knowing aboutthe content of your website. Inforgraphics are very useful in grabbing theattention of users as images are more attractive than simple text. So first weneed to create a nice infographic and then you need to find a website whosecontent type is similar to your infographic and then you need to approach them byrequesting to mention the your infographic link on their page.

Once request isaccepted, you should create a short unique description that can make yourcontent on your link interesting so that maximum number of users clicks thatlink. Broken-link Building Broken linksare the links that leads to a 404 page. These links are dead links.

The one whoowns a website might not be aware about broken links. We can find those linksand inform the owner. In return we ask the owner to place a link on their page thatlands on our website or you can ask him to replace that broken link with your linkas you are informing only those links that can be replaced with the content of yourwebsite.