Literature and go deeper in ‘Political Communication ‘.


Sense of Media and Politics: Five principles in political

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book is quite informative and it provides the basic ideas to understand the team
effort of politics and media to make a strategy. The author has a phenomenal
writing style, which makes you feel like you are in a conversation with a
sensible person, who holds a good knowledge of political process and all behind
the scenes. It contains valuable content and information, the content is
presented in such a way like media bombards us daily. Being a communication student,
I can say that this book is an ideal symmetry academic exactness and easy to
read. From academic view, it is combined with light words which will pull
interest of students and go deeper in ‘Political Communication ‘. This book
basically throws light on the relationship of media a politics, plus it have
the role of media in peace making at Israel and Ireland. 



Online Political Communication

Gianluca Giansante


book focuses on how internet can be used to make a political campaign. Author
has explained the tools of online communication and using the most effective
tool for different situations which includes the preparation of campaign using websites,
Facebook, Twitter and YouTube for a political candidate plus how to face the
crisis to maintain image and boost the reach of candidate during elections.
Gianluca also explains the strategy planning during the elections and also
elaborated about monitor the campaign. Author also raised an important issue
about the active listening and responding to the general public to identify the
weak points and potholes in the ongoing campaign. The book also briefs about
the advantages and disadvantages of using different social media platforms and
tools like SEO and Web Analysis are further explained. In the end author talks
about the content quality to be posted on social media and how the buzz over
internet can be created to make the participation of general public in the



The Dynamics of Political

Richard Perloff

Perloff dig into the issues in the current scenario of political communication
and explains the political communication theories. He elaborated the concepts
of agenda building, setting and framing. He also talks about the communication
complexities and some examples to support his statements. Author states about
the use technology in campaigns and in addition he covered the challenges currently
faced by the people in the field. The book is written in easy language which is
benefit for undergraduate students, he took examples of American politics and
role of media. At the end, author blended the drama and chaos in politics now a


An Introduction to Political Public

Brain McNair

McNair is a known professor of Journalism and Mass Communication in Queensland University,
Brisbane, Australia. The book consists of:

1.      Types
of communication used by the politicians and political organisation to achieve
their desired goals in the elections.

2.      How
media inform general public about the activities of these political people by
using different media tools.

3.      How
political organisation communicate to non-political people.

 But apart being so informative, this books
lacks somewhere in Intrapersonal communication, communication of answerable
bodies and authorities.




Public Relations    



the following research paper, the researcher talks about governmental communication.
How the local government and bodies can communicate with general public using
social media and other tools. He also talks about the advantages of direct
communication model between political actors and public to increase interest, respect
and commitment. He also talks about difference between the political public
relations approach and the other corporates use public relations to grow
business. The researcher also defined the political public relations by the
help of different theories and articles. 




of Political Public Relations in Indonesia 



Researcher started the paper with the analysis of number of consultancy and PR
agency are increasing in Indonesia. He also further talks about the How PR has
changed the game in Presidential elections followed by the propaganda used by
PR agencies like Spin, Lies and brainwashing. He also presented the data of
people who graduated from state and private colleges studying communication and
journalism in last years. He concluded with stats of election held in 1996 and
the tactics and tools used by the PR agency behind the political organisations

























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