Over the past number of years there hasbeen an increase in the number of house fires due to people charging theirphones on flammable surfaces such as on their bed or under their pillows. TheNewton NH Fire Department say that 53% of children/teens charge their phone ortablet on their bed or under their pillows, unaware that this can be extremelydangerous for them and their families. When charging your phone your chargerand the phone can become very hot and this can result in your bed linencatching fire.  Our product aims to tryand prevent this from happening!   Another safety aspect of our product is thatis gives individuals especially children a break from their phones and reducesthe chances of them being exposed to large amounts radiation. According to theIndian Journal of Human Genetics, “40% of cells taken from mobile phone usersshow DNA damage,” Placing your phone on our product aims to curtail the damageof radiation from mobile phones. It also states that “children have thepotential to be at greater risk than adults for developing brain cancer fromcell phones.

Their nervous systems are still developing and, therefore, morevulnerable to factors that may cause cancer. Online shopping has become a lot morepopular than it was ten years ago. It is more convenient for people who cannotshop around the town for example they may not have time due to work commitmentsor they may have a disability such as mobility problems, this way they can havetheir goods delivered to their door without them having to go outside theirhome. Another advantage on trading online would be that products tend to bemuch cheaper due to fact that increased competition between retailers bringsdown the prices. Trading online can allow your product to reach a wider targetmarket as it is available to anyone around the world.

  Technology over the years has changed toallow people to communicate more quickly and efficiently with their friends,family etc; A lot more people have access to a mobile phones, children as youngas 6 now have their own mobile phone and this can cause severe damage to theirhealth and well-being. Smart phones tend to be the most common form of keepingin touch with everyone because you also have access to your social mediaaccounts. Although smartphones tend to be one of the most likely phones tocatch fire if they are not charged correctly, for example not on a flammablesurfaces, our product would again prevent this from happening. An article fromThe Metro highlights how dangerous again this can be. A young girl aged 15 hadleft her phone on her bed charging, the phone overheated, and the entire roombecame engulfed in flames.  The public may be drawn to our product inparticular because we have decided to take an eco-friendly approach to it. Wehave decided to use recyclable plastic as our material which in return will giveus a good corporate image and attract more consumers to our product.

It alsohas a positive impact on the environment.