Pathos, Ethos, Logos/retoric

Topics: Sociology

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Last updated: April 22, 2019

Ethos Definition
the ethical appeal is based on the character, credibility, or reliability of the writer.

Ethos Example
“I have run a successful business, I can help the economy” any businessman/wannabe politician.

Pathos Definition
The emotional appeal, appeals to an audience’s needs, values, and emotional sensibilities.

Pathos Example
The lifelong pain and anguish experience by children of abusive and neglectful parents can never be erased.

Logos Definition
The appeal based on logic or reason.

Logos Example
“Every day, tuberculosis kills 5,000 people.

The global incidence rate of tuberculosis is rising; therefore, we need to commit more resources to finding a more effective cure.”

Syllogism Definition
A deductive system of formal logic that presents two premises that inevitably lead to a sound conclusion. A=B, B=C, so A=C.

Syllogism Example
Rocks are hard, hard things shouldn’t be chewed, therefore rocks shouldn’t be chewed.

Rhetoric
All the tools used to persuade an audience and/or communicate effectively.

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