The global incidence rate of tuberculosis is rising; therefore, we need to commit more resources to finding a more effective cure.”
the ethical appeal is based on the character, credibility, or reliability of the writer.
“I have run a successful business, I can help the economy” any businessman/wannabe politician.
The emotional appeal, appeals to an audience’s needs, values, and emotional sensibilities.
The lifelong pain and anguish experience by children of abusive and neglectful parents can never be erased.
The appeal based on logic or reason.
“Every day, tuberculosis kills 5,000 people.
A deductive system of formal logic that presents two premises that inevitably lead to a sound conclusion. A=B, B=C, so A=C.
Rocks are hard, hard things shouldn’t be chewed, therefore rocks shouldn’t be chewed.
All the tools used to persuade an audience and/or communicate effectively.