people’s the Disney movie and television production mostly

Topic: BusinessInternational Marketing
Sample donated:
Last updated: April 6, 2019

people’s demand for entertainment necessities (Disney furniture / sports, cultural products, etc.

conform to market requirements)Economic globalization opening up markets in various countries and promoting developmentThe global market (developing more disneyland, hotels, etc. in more countries); Most young people’s love of animated films, cartoon characters and theme parksDisney can focus on China’s market. In the past few years, China has implemented the birth policy, but according to the new birth policy, more and more families will have two or more children in future. After the opening of Shanghai Disneyland, the total population of children in China will reach more than 300 million, and each child will be accompanied by two or three adults to enter the park.

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China are gradually turning to high-end products. The spending on entertainment services projects has been growing rapidly.Special offers for schools and touristsPeople get freshness on demand movieSale of hit dramas DVDsIncrease in media networkthe development of science and technologyfilm and television shooting technology greatly improved, easier cheaper better production.Costumer High purchase powerwith the economic development, the target consumer income level to enhancethe movie rating system on the impact of film and television industryas the Disney movie and television production mostly based on the image of the animation, the advantages in the classification auditIncreasing piracy.

The advancements in technology allow copying, transmitting and distributing copyrighted material much easier. With an increasing number of internet users and the speed of internet, this poses a great risk to Disney’s income, as fewer people would go to watch movies in a cinema or buy its DVD, when it’s freely available online.Strong growth of online TV and online movie renting. Besides internet piracy, Disney’s media and movie production businesses may suffer from online TV and online movie rental growth. Subscription to online TV streaming and movie rental websites costs much less than to usual cable television providers. In addition, internet infrastructure is often managed by different companies, thus taking the power away from cable network providers.

Protection LawIn the trend of economic globalization, the support and protection of various countries for their own industries will create some obstacles to the development of Disney’s new overseas markets-DreamWorks, the development of Columbia Pictures, and the development of other corporate products and non-theme parks can all threaten Disney’s current market position.The rise of the animation industry in various countries in the world, especially the growth of the animation industry in Japan and China and the increasing representation of cartoons in their respective countries undoubtedly challenge the Disney animation and cartoonsCultural DifferencesDue to the cultural differences between countries, consumers will have psychological resistance when entering foreign markets. After the crises through the crisis of washing, consumer entertainment consumer psychology will be reducedChange in technologyEconomic recessionSuccess in not predictableSecurity threat due to terrorism the distribution of film and television diversification, it is difficult to grasp the initiative to issueRestrictions on distribution rights make it difficult for Disney-produced film and television to enter overseas markets

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