Result are conscious on environment. Even though the

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Last updated: December 28, 2019

ResultTheabove table shows the respondents general beliefs on environment.  It shows that respondents strongly agreed toall the statements and are conscious on environment.  Even though the respondents strongly agreedthat the environment need to be saved they did not agreed that human were notmeant to rule the nature.  Out of 15propositions all are above 3 which means all the respondents generally beliefsin nature and are having an positive opinion towards the environment they alsostrongly agree that the earth has plenty of naturalresources if we just learn how to develop them.     Sl.No. Statements t P Value 1 We are limiting the no.

people the Earth can support 12.050 ?0.001 2 Human have right to modify the natural environment 5.726 ?0.

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001 3 When human interfere with nature  it produces disastrous consequences 8.057 ?0.001 4 Human ingenuity will insure that we do not make the earth unlivable 3.615 .001 5 Humans are seriously abusing the environment 8.159 ?0.001 6 The earth has plenty of the natural resources if we just learn how to develop them 18.278 ?0.

001 7 Plants and animals have as much right as humans to exist 9.767 ?0.001 8 The balance of nature is strong enough to cope with the impacts of modern industrial nations 6.730 ?0.001 9 Despite our special abilities, humans are still subject to the laws of nature 6.162 ?0.

001 10 The so-called “ecological crisis” facing human kind has been greatly exaggerated 3.955 ?0.001 11 The earth is like a spaceship with very limited room and resources 5.678 ?0.

001 12 Humans were meant to rule over the rest of nature 2.160 .036 13 The of balance of nature is very delicate and easily upset 3.070 .003 14 Humans will eventually learn enough about how nature works to be able to control it 7.000 ?0.

001 15 If things continue on their present course, we will soon experience a major ecological catastrophe 4.993 ?0.001   ResultSince P Value is less than 0.001the null hypothesisis rejected at 1% level of significance. Hence it is concluded that opinions regarding all the statement wereabove average level, except human were meant to rule over the rest of nature.  It shows that respondents agreed and haveenvironment conscious.  Even though therespondents strongly agreed that the environment need to be saved they did notagreed that human were not meant to rule the nature.  Out of 15 propositions all are above 3 whichmeans all the respondents are generally beliefs the nature and are having anpositive opinion towards the environment  they also strongly agree that the earth has plenty of natural resources if we just learn howto develop them.

   This analysis willhelp in finding the awareness of green products and the perception of consumerstowards it.Hypothesis Environmentconcern of the people will help to know their purchasing attitudes.  To study the respondents attitude towardsenvironment data regarding environment concern was collected.Toknow environment concern and to assess the awareness about green products dataregarding Environment concern was collected the Mean and Standard Deviation ofthe collected data by using Likert five point scale and the responses are asfollows t test.

The terms”green” or “sustainable” often refer to products, services or practices thatallow for economic development while conserving for future generations.HypothesesH2– Opinion regarding environment concern of the respondents are averageH3 :Awareness of green products amongrespondents are average level. Null Hypothesis (H0) Theopinion regarding Environment concern of all statements is equal to averagelevel. Alternatehypothesis (H1)Theopinion regarding Environment concern of all statements is not equal to averagelevel   Environment concern Mean Std. Deviation  t value P value Environment is major concern 4.18 .

691 12.079 .000 Emotionally involved in environment issues 3.

84 .976 6.083 .000 Think about improving environment quality 3.94 .843 7.885 .000 Think about environment issues near my house 3.

94 .793 8.381 .000 Think about future environment 3.80 .

904 6.261 .000  ResultSince P value is less than .001, the null hypothesisis rejected at 1% level of significance. Hence it is concluded that the opinion regarding all the statements ofenvironment concern is not equal to average level.  When analyzing the data it shows that themean value of all the statements is above average level.   Based on the result it is concluded thatrespondents are concerned about environment and they are involved inenvironment issues.  It shows thatrespondents are concerned about their environment and they also concern aboutfuture environment.

  Hypothesis Thedata regarding awareness of respondents on green marketing was collected theMean and Standard Deviation of the collected data by using Likert five pointscale and the responses are as follows  ttestNullHypothesisTheopinion regarding awareness on green products of all statements is equal toaverage level.AlternatehypothesisTheopinion regarding awareness on green products of all statements is not equal toaverage level  Statement for environment awareness Mean Std. Deviation t value P value Learn Environment products from friends 3.90 .863 7.374 .000 Environment issues from friends 3.86 .

700 8.686 .000 Buy environmental products with friends 3.

72 .970 5.250 .000 Share information with my friends 3.70 .

974 5.081 .000 Insist my friends to buy green products 3.74 .803 6.

514 .000  Since P value is less than .001, the null hypothesis isrejected at 1% level of significance.  Henceit is concluded that the opinion regarding all the statements on awareness ofgreen products are not equal to average level.

 When analyzing the data it shows that the mean value of all thestatements is above average level.  Based on the result it is concluded that respondents are aware aboutgreen products and they also influence others to buy green products. Apart frombuying eco-friendly products the respondents also agree that they insist theirfriends and neighbours to buy such products. It again shows that the respondents are concern and conscious about theenvironment and are ready to buy eco-friendly products.

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