The Arabic language is a widespread spokenlanguage. It has become a must in any international marketing plan for variousreasons: Arabic language is spoken in over 27 countries and has an estimated 300million Arabic native speakers across the Middle East, North and East Africa. VariousArab countries, such as United Arab Emirates (UAE) for instance, are part ofthe largest importers and exporters in the world. Hence, with a fast emerging consumer base,the Arab region has become a great opportunity for businesses looking to expandinternationally through profitable business partners and potential tradeprospects.
Your business website is nowadays animportant tool to convert your leads into clients; it is more than ever crucialto have a professional Arabictranslation or copywriting, whether you’re in the financial,medical, technical or news field. Though Arab countries speak Arabic, yet Arabicdialects vary from country to countries, even from regions to regions in someArab countries. Nevertheless, this doesn’t have to influence the translation ofyour website, as most professional sites are translated in Modern StandardArabic, read and understood by all Arab citizens in various Arab countries. Indeed,news broadcasts, legal documents, official speeches, books and newspapers makeuse of Modern Standard Arabic.
On the otherhands, Arabic is also the world’s fastest growing language on social mediasites. Indeed, the number of active Twitter users in the Arab countriesincreased from 1.9 million to 4.6 million according to 2014 statistics and onlyin July 2015, Arab Twitter users wrote more than 627 million tweets.
Besides,there are more than 6 million LinkedIn users from Arab countries.There no doubt that internationalmarketers and businesses must not underestimate such important facts, hence,translating your website into Arabic will bring open new doors to your businessallowing you to reach new business opportunities.