Type: Process Essays
Sample donated: Annie Buchanan
Last updated: June 25, 2019
The opportunity identified is creating a fashion experienceof the classy and elegant man. You also mentioned that the business is goingthrough a rebranding process, and as such identifying the shortcomings thebusiness face at the initial stage. Firstly, building a profitable and suitablebusiness works by achieving a positive triple bottom line- People, planet & profit.
This help to generate profitwhile reducing any negative impact to the people and our planet through itsproducts, services and operations. The fashion industry is the second most polluting industryin the world and it causes negative impacts on people and the earth’s delicateecosystem along the global supply chain. As part of the rebranding process forbeescope building more efficient operations will lower your costs, increasingyour profits and helping you to drive growth and innovation. You will gain acompetitive advantage, improve your brand value and reputation, and mostimportantly, decrease your environmental footprint.In order to build your customer base you will need toanalyze you operations. Analyzing your operation and knowing the process flowis important. An example of a process flow for Beescope could look like this:Raw materials-Design- Production- Distribution- Retail store or Ecommerce- Packaging & presentation-Customer care services.
Before you dive in to create improvements, first stop andthink. As a good practice for all businesses, first do a SWOT analysis byreviewing your Strengths, Weaknesses, Opportunities and Threats, which willhelp you determine your capabilities in the global marketplace.Then analyze the environmental and social impacts of your businessthrough your entire supply chain and operations. This will allow you to make aplan to tackle issues, with the quick wins first through to the issues that mayneed longer investment and research.
Start with achievable targets and don’tget overwhelmed. Just like the Nathan griffioen, Kesavadas Suthaman, Jamie Wiechaand Oluwadamilola Olaneye has also suggested limiting your target market tojust the male aspect can be reviewed. For example, look for stages in your supply chain where you canpurchase sustainable materials, reduce waste, save energy, streamlineproduction and decrease transport emissions and you will be taking the firststeps to creating your sustainable rebranded fashion business.
Remember, it is unrealistic to tackle everything at once, but by beginningthe journey, you will already be gaining a competitive advantage, as you willunderstand the true impacts of your business.