Type: Response Essays
Sample donated: Lucy Sharp
Last updated: June 24, 2019
The strength, success and security of the UnitedStates of America rest on the commitment to certain fundamental values andprinciples. These values gave birth to the nation, and govern America’s actions in the world. The U.S.
believe all individuals, men and women, are equaland entitled to basic human rights, including freedom of speech, worship andpolitical participation. While the forms of government will vary, all peopledeserve to live in just societies that protect individual and common rights,fight corruption and are governed by the rule of law. Across the world, Americaseeks to work with other governments and nations in a spirit of partnershipthat supports human dignity and fosters peace and progress. The National Security Strategy of the United States (2007) establishes eight national security objectives: § To champion human dignity; § To strengthen alliances against terrorism; § To defuse regional conflicts; § To prevent threats from weapons of mass destruction;§ To encourage global economic growth; § To expand the circle of development; § To cooperate with other centers of global power; and§ To transform America’s national securityinstitutions to meet the challenges and opportunities of the twenty-firstcentury.According to the author Christopher Paul(RAND),Strategic Communication is the “coordinated actions, messages, images, andother forms of signaling or engagement intended to inform, influence, orpersuade selected audiences in support of national objectives.”1 Psychological operations,public or civil affairs, information operations and public diplomacy areconstituent segments of U.S. strategic communication.
What differs strategiccommunication from other types of communication is the synchronization andcoordination associated with it. In the National Strategy for Public Diplomacy and StrategicCommunication2,it is said that all communication and public diplomacy activities shouldsupport the nation’s fundamental values and national security objectivesthrough: Underscoring U.S.
commitment to freedom, human rights and the dignity and equality of every human being; Reaching out to those who share American ideals; Supporting those who struggle for freedom and democracy; and Countering those who espouse ideologies of hate and oppression. Strategic communication can be a major tool againstadversaries that threaten values supported by the United States. U.S. strategiccommunication promotes democratization and good governance. As discussed in Chapter III,strategic communication has been utilized during the 20th century,especially in times of dire need like World War I, World War II and the ColdWar. The first organization dealing with strategic communication was theCommittee on Public Information (1917-1919). It is the United StatesInformation Agency (1953-1999) that was the premier strategic communicationorganization for the latter half of the 20th century.
Its missionwas: To explain and advocate U.S. policies in terms that are credible and meaningful in foreign cultures; To provide information about the official policies of the United States, and about the people, values, and institutions which influence those policies; To bring the benefits of international engagement to American citizens and institutions by helping them build strong long-term relationships with their counterparts overseas; To advise the President and U.S. government policy-makers on the ways in which foreign attitudes will have a direct bearing on the effectiveness of U.S. policies.3When it comes to the currentconditions, public diplomacy is utilized by the United States Department ofState to “support theachievement of U.
S. foreign policy goals and objectives, advance nationalinterests, and enhance national security by informing and influencing foreign publicsand by expanding and strengthening the relationship between the people andgovernment of the United States and citizens of the rest of the world.”4 These efforts are managed by the Undersecretary for Public Diplomacy and Public Affairs, whoseresponsibility is to lead the U.S.
governments overall public diplomacy, increase the impact of educational and culturalexchange, and develop/use new technologies toimprove the efficiency of public diplomacy programs. The primary bureaus withinthe Department of State thatengage in public diplomacy abroad are: Bureau of Educational and Cultural Affairs (ECA): The ECA’s mission is to foster mutual understanding between the people of the United States and the people of other countries by means of educational and cultural exchanges. Bureau of International Information Programs(IIP): The IIP administers programs that present information on foreign policy, society, and values to foreign audiences through print and electronic resources in several languages to improve international receptiveness to the United States, its people, and national interests. Bureau of Public Affairs (PA): The PA has a Rapid Response Unit (RRU) that addresses high-profile issues by providing daily approved strategic-level statements by senior U.S. officials. Military leaders use this to develop military-oriented strategic communication products.5 Other organization that wascreated with the dissolution of USIA was the Broadcasting Board of Governors(BBG), which assumed responsibility for all international broadcastingsponsored by the U.
S. like: the Voice of America, Radio FreeEurope/Radio Liberty, Radio Free Asia, Radio and TvMartí andthe Middle EastBroadcasting Networks. Furthermore,another organization is the United States Agency for International Development (USAID), which providesnonmilitary foreign assistance to countries around the world. USAID supportsdisaster recovery and promotes long-term and equitable economic growth. This isdone by supporting efforts that support agriculture and food security, economicgrowth and trade, education, global health and other efforts.61 Paul, Christopher (2011). Strategic Communication.
2 “U.S.National Strategy for Public Diplomacy and Strategic Communication” (PDF).Retrieved 02 January 2018.3 “UnitedStates Information Agency Mission”. Retrieved 02 January 2018.4 “U.
S.Department of State”. Retrieved 02 January 2018.5″Commander’s Handbook for Strategic Communication and CommunicationStrategy” (PDF). Retrieved 02 January 2018.6″USAIDWhat We Do”. Retrieved 02 January 2018.