The strength, success and security of the United
States of America rest on the commitment to certain fundamental values and
principles. These values gave birth to the nation, and govern America’s actions in the world. The U.S. believe all individuals, men and women, are equal
and entitled to basic human rights, including freedom of speech, worship and
political participation. While the forms of government will vary, all people
deserve to live in just societies that protect individual and common rights,
fight corruption and are governed by the rule of law. Across the world, America
seeks to work with other governments and nations in a spirit of partnership
that supports human dignity and fosters peace and progress.
The National Security Strategy of the United States (2007) establishes eight national security objectives:
§ To champion human dignity;
§ To strengthen alliances against terrorism;
§ To defuse regional conflicts;
§ To prevent threats from weapons of mass destruction;
§ To encourage global economic growth;
§ To expand the circle of development;
§ To cooperate with other centers of global power; and
§ To transform America’s national security
institutions to meet the challenges and opportunities of the twenty-first
According to the author Christopher Paul
(RAND),Strategic Communication is the “coordinated actions, messages, images, and
other forms of signaling or engagement intended to inform, influence, or
persuade selected audiences in support of national objectives.”1 Psychological operations,
public or civil affairs, information operations and public diplomacy are
constituent segments of U.S. strategic communication.
What differs strategic
communication from other types of communication is the synchronization and
coordination associated with it. In the National Strategy for Public Diplomacy and Strategic
it is said that all communication and public diplomacy activities should
support the nation’s fundamental values and national security objectives
commitment to freedom, human rights and the dignity and equality of every
Reaching out to
those who share American ideals;
who struggle for freedom and democracy; and
who espouse ideologies of hate and oppression.
Strategic communication can be a major tool against
adversaries that threaten values supported by the United States. U.S. strategic
communication promotes democratization and good governance.
As discussed in Chapter III,
strategic communication has been utilized during the 20th century,
especially in times of dire need like World War I, World War II and the Cold
War. The first organization dealing with strategic communication was the
Committee on Public Information (1917-1919). It is the United States
Information Agency (1953-1999) that was the premier strategic communication
organization for the latter half of the 20th century. Its mission
explain and advocate U.S. policies in terms that are credible and
meaningful in foreign cultures;
information about the official policies of the United States, and about
the people, values, and institutions which influence those policies;
bring the benefits of international engagement to American citizens and
institutions by helping them build strong long-term relationships with
their counterparts overseas;
advise the President and U.S. government policy-makers on the ways in
which foreign attitudes will have a direct bearing on the effectiveness of
When it comes to the current
conditions, public diplomacy is utilized by the United States Department of
State to “support the
achievement of U.S. foreign policy goals and objectives, advance national
interests, and enhance national security by informing and influencing foreign publics
and by expanding and strengthening the relationship between the people and
government of the United States and citizens of the rest of the world.”4
These efforts are managed by the Undersecretary for Public Diplomacy and Public Affairs, whose
responsibility is to lead the U.S.
governments overall public diplomacy, increase the impact of educational and cultural
exchange, and develop/use new technologies to
improve the efficiency of public diplomacy programs. The primary bureaus within
the Department of State that
engage in public diplomacy abroad are:
of Educational and Cultural Affairs (ECA):
The ECA’s mission is to foster mutual understanding between the people of
the United States and the people of other countries by means of educational
and cultural exchanges.
of International Information Programs(IIP):
The IIP administers programs that present information on foreign policy,
society, and values to foreign audiences through print and electronic
resources in several languages to improve international receptiveness to
the United States, its people, and national interests.
Bureau of Public Affairs (PA):
The PA has a Rapid Response Unit (RRU) that addresses high-profile issues
by providing daily approved strategic-level statements by senior U.S.
officials. Military leaders use this to develop military-oriented strategic
Other organization that was
created with the dissolution of USIA was the Broadcasting Board of Governors
(BBG), which assumed responsibility for all international broadcasting
sponsored by the U.S. like: the Voice of America, Radio Free
Europe/Radio Liberty, Radio Free Asia, Radio and Tv
the Middle East
another organization is the United States Agency for International Development (USAID), which provides
nonmilitary foreign assistance to countries around the world. USAID supports
disaster recovery and promotes long-term and equitable economic growth. This is
done by supporting efforts that support agriculture and food security, economic
growth and trade, education, global health and other efforts.6
1 Paul, Christopher (2011). Strategic Communication. Praeger. p.17.
National Strategy for Public Diplomacy and Strategic Communication” (PDF).
Retrieved 02 January 2018.
States Information Agency Mission”. Retrieved 02 January 2018.
Department of State”. Retrieved 02 January 2018.
“Commander’s Handbook for Strategic Communication and Communication
Strategy” (PDF). Retrieved 02 January 2018.
What We Do”. Retrieved 02 January 2018.