Virgin But how do we create content? Ballyfermot

Virgin Media is a digital platform that reaches people in all
corners of the world. It promotes creating a digital world “that makes good
things happen”. It holds values of community and creating new jobs. With this
in mind I propose to create imagery pods and place them around the grounds of Bloom.
Theming nature, the pods will be similar to a 4D cinema where seats will
vibrate, move and appeal to all scenery organs in the body. The spherical pods
will engross the 12-15 people sitting in it with screens covering the walls and
a sound system that is solely subject to the viewers. (1)

But how do we create content? Ballyfermot is a college of
further and higher education based in Dublin-close to our event. With
departments such as film making, animation, sound management and interactive
entertainment development (2) a group of students could be commissioned to
create short films to be shown in our 4D cinema pods. But what exactly? Short
films, original and exciting, with a positive message matching Virgin Media’s
ethos of sustainability and keeping their carbon footprint down. To Virgin
Media, digital technology is very important as a forward-thinking company and,
so they have a team of engineers looking and researching 20 years into the
future for possible technologies (3). In conjunction with a team of Ballyfermot
students who are upcoming film makers, script writers, directors, animators and
artists and short 4D cinema clips can be shown. Stories of the ice age/how it
feels to be a bee landing on a flower/what a carbon footprint actually means/a
cute animation of the fish on the coral reef/what it feels like to orbit the
earth/penguins in the Antarctic…anything to do with the environment that leaves
a positive message and image in the viewers heads. The 4D effects will give the
viewers a up close and personal experience of nature, the environment and why
it’s so important to look after our planet. Much like the values Virgin media
hold. 4D cinemas work by engrossing the viewer from all angles. They may feel a
breeze on their face or a tickle behind their legs while watching a 3D image.
With these short films an incredible experience will be created, an
unforgettable moment at Bloom 2018.

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To remind viewers of how this is all powered, a logo will
appear permanently in the bottom right corner of the main screen and quick
promotional videos containing information about the brand and statistics
proving Virgin Media’s efforts to maintain a sustainable and responsible
service will be shown before and after each viewing.

Bloom promotes
gardening, getting outside and taking on adventure. To get people into the
spirit of the event, a hedge maze will be erected at the entrance for a bit of
garden fun on arrival. Without being too complicated or frustrating, the maze
will be a branching maze i.e. several paths with only one exit. A fast track
entry will be available for those on a time frame or with certain disabilities,
but the maze will be wheelchair friendly and a moderate difficulty level making
it easy to complete under 10 minutes. (4)


But how will Virgin Media be involved? At the beginning and
end of the course will be banners, flashing the Bloom emblem and the Virgin Media
emblem. The company that provides mazes for hire cater corporate
companies. The portable mazes can be above or below eye-level and are held in
boxes, providing a perfect opportunity for branding (see fig.4). Staff on site
will be there to help wearing red branded t-shirts and in dead ends will be
either a clue with a fun rhyme and association to Virgin Media or an iPad to
help people get set up (see below). This maze is a perfect way to get people
into the spirit of the garden festival and portrays Virgin Media as an
influencer in the fun the day might bring.

In previous Bloom events people have been handed a paper map
showing where to go, what’s on etc. expected, however not environmentally
friendly. This year at Bloom, Virgin Media will provide iPad/tablets dotted
frequently around the grounds of the event and accompanied by a representative,
again in a red branded t-shirt.

“Technology has a big
impact on the way we all live and work and at Virgin Media we want to help people
get the best from it.” (5) The pad will officially act as a map, a user friend
guide to the event. Key in or select a place to go and it will tell you how to
get there from where you are and what to look out for on the way. It will
constantly be picking up information from other pads and show the user where
the most foot traffic is and where might be quieter at the given time, similar
to how google maps portrays the traffic on roads. (6)(7)(8)

Many different types of groups visit Bloom. The grounds are
large in scale with lots to do, so it is important that should the group get
separated they can find each other easily. At each station, particularly at the
entrances there will be an opportunity to obtain a wrist band with a bar code
on it (see image 8). Each member of your party can take a wrist band and
register all together on the pad. That way you are entered onto the system
throughout the grounds as a group so if you are logging in to any pad elsewhere
you can see where your lost party member has logged on and how long ago, how
they might have rated where they are/were or where they have searched next,
therefore being able to find them or follow their footsteps. By not actually
tracking each band, a level of security is ensured so that young kids would not
be subject to being followed and that individuals maintain a level of privacy.

After you log in, the pad will first open to a selection page
asking your age bracket. Your age will correspond to how the pad can help you.
For example, if you are 60+ the pad will be simple to use. Bigger writing and
fewer options to eliminate confusion.

However, if you are a child it will go into options such as
“are you lost?”, the next showings, “where can I eat?”, while the next few
decades will be more in depth of what’s on where, top 10 must see, ‘activities
you never thought you would enjoy’. Easy tabs will always be on offer such as
‘find my friend’, ‘sign up to Virgin Media now’, ‘search’ and so on. These pads
will be easy to find, easy to use and always come with an actual person you can
talk to. Users can also register their information to be put forward into a
competition for the prize of free subscriptions to Virgin Media and so on, thus
collecting information on the demographic, giving the company an opportunity to
advertise in the future and measure how the public respond to Virgin Media. A
measurement opportunity can also be availed of here because as they log out
(from the profile they created with their wrist band) they will be asked simply
to select a box showing satisfaction. Therefore, we collect information, the
age group and how satisfied they were with the service.




Images (x2): rentamaze-mazes-products







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